Internet research and training specialist Econsultancy has recruited former MarketingSherpa research director Stefan Tornquist to lead the US expansion of its research and best practice programs.

Econsultancy's first US research director will bring his extensive digital marketing knowledge to Econsultancy's global community of 85,000 marketers through his writing, training and speaking engagements.

Prior to joining Econsultancy he spent five years working for MarketingSherpa, a respected publisher of marketing case studies, industry benchmarks and primary research. In that capacity Stefan became the chief spokesperson for the company, leading its conferences and representing MarketingSherpa at numerous industry events. He has been featured in mainstream media outlets such as the Wall Street Journal, CNBC and NPR’s Studio 360 and is a frequent source for industry press.

"We're delighted to welcome Stefan to our US team. We seek to hire only the very best people in their fields, who are passionate, knowledgeable and respected in the digital marketing and e-commerce community. We couldn't ask for more in Stefan and we look forward to him bringing his considerable expertise to our members, our research and our events in the US and globally" says Econsultancy CEO Ashley Friedlein.

“Econsultancy has consistently produced exceptional research and insights in the years I’ve been following them,” says Stefan Tornquist. “There’s a rigor and enthusiasm they bring to exploring digital marketing that is inspiring. It’s also exciting to join the team as the Econsultancy brand in the US is gaining momentum.”

"For many years Stefan has been a highly respected industry colleague, as well as a friend. Going forward, he'll be a critical part of the team growing the Econsultancy brand in the United States," says Rebecca Lieb, vice president of US operations for Econsultancy.

Econsultancy, which is headquartered in London, launched in the US following the success of its award-winning subscription publishing and events business in the UK.

"Over the last ten years our member base has grown globally but the US is the most exciting market for us" says Ashley Friedlein. "We see significant opportunities to grow our business here by helping companies get the best return on investment on their digital marketing and e-commerce activities through our research, guides and bespoke training. We're also very keen to cross-fertilise the very best ideas and insights from Europe to the US, vice versa, and, indeed, globally as marketing and commerce become increasingly digital."

- Ends -

Media contact:
Rebecca Lieb (
t: +1 212 699 3626

Notes to editors:

About Econsultancy
Econsultancy is a privately owned, subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year on its public courses and in-house customized training programmes and launched the UK's only MSc in Digital Marketing together with Manchester Metropolitan University. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.

In November last year the company confirmed EBITDA profit growth of 30% for 2008 and announced it was on target for another 30% EBITDA growth for 2009 despite tough market conditions. This followed six years of profitable growth since its launch in 1999 as a community and in 2003 as a subscription service.

Published on: 3:13PM on 4th February 2010