The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed eCommera to build and operate the London 2012 online store.

The online store will be the primary destination for Games enthusiasts and sports fans across the UK and beyond to purchase official Olympic and Paralympic merchandise. The shop will feature thousands of London 2012 products from clothing and collectables to toys and soft furnishings.

Founded in 2007, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry. eCommera serves over 20 major retailers and employs more than 70 people.

The online store will be built on eCommera’s CoreCommerce Platform to provide an end-to-end enterprise grade platform that can cope with the scale and complexity of operating a global business.

LOCOG Commercial Director Chris Townsend commented, “This is a major appointment for us. The online retail channel is a new and exciting revenue opportunity for us and eCommera are providing a fantastic solution to our needs – one which is highly scalable, flexible providing a functionally rich online store. eCommera join our growing team of licensees and will play a major role in people’s experience of London 2012. The online shop will give people all over the UK the opportunity to have a lasting memento of London 2012.”

Andrew McGregor, CEO eCommera comments, “This is a significant opportunity for eCommera to launch and run the most high-profile online store for some years. Whilst interest in the London 2012 store will inevitably be high, we have to ensure that this interest translates into significant profit and makes the online store a commercial success for LOCOG, thereby helping to fund the staging of the Games. We are very proud to have been selected to be part of this flagship event and look forward to working with LOCOG and its stakeholders to realise this opportunity."

The London 2012 online store will launch in spring 2010 in most major global markets.

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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at Find out the latest from London 2012 HQ on our blog

Notes to editors:

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are six domestic Tier Two Supporters – Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are twelve domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, GSK, Holiday Inn, McCann Worldgroup, The Nielsen Company, Populous, Ticketmaster and Trident.

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.

About eCommera

Founded in 2007 by Michael Ross, founder of, and ex-BT marketing director, Andrew McGregor, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry. eCommera serves over 20 major retailers and employs more than 70 people.

eCommera’s CoreTrader service is an analytical dashboard that helps retailers understand what the drivers of profit and growth are for their online commerce operations. The eCommera CoreCommerce Platform is an e-commerce trading platform, delivered as Software as a Service, that enables retailers to act on that insight and build profitable ecommerce operations. Alongside the core technology platforms, eCommera also provides associated online retail consulting services via a team of e-commerce experts.

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Published on: 5:03PM on 5th February 2010