Freestyle Interactive has launched the new Lloyds TSB Commercial Finance website following a major redesign and incorporation of a new Content Management System. Freestyle is one of the largest independent regional digital agencies in the UK.(

The Lloyds TSB Commercial Finance website plays a crucial role in helping all kinds of businesses understand the advantages of invoice financing, factoring and asset-based lending when seeking funds for growth or more effective cash flow management. Freestyle won the contract following a competitive pitch earlier last year.

Keith Bennett, Ecommerce Manager for Lloyds TSB Commercial Finance said: “Our online activity is critical to all of our B2B marketing activity and especially our lead generation function. We operate in a complex and highly regulated marketplace, and therefore finding the right web agency partner to work with us on the new development project was vital. We chose Freestyle because they demonstrated creative flair, expert knowledge and a great team capable of servicing a demanding brief and ongoing support services.”

The new site features a powerful new Quote Calculator feature and is fully integrated with Commercial Finance’s back office systems and the business development teams. As part of the ongoing management of the Lloyds TSB Commercial Finance account Freestyle is now managing the performance of all online marketing activities covering PPC, SEO, email marketing and affiliate relationships. A digital PR campaign, in partnership with leading online B2B publisher Sift Media, is set to get underway in January 2010 with activity centred around the fast growing and small business communities.

Ektron is the Content Management System partner for this Freestyle project.


More about Lloyds TSB Commercial Finance

Lloyds TSB Commercial Finance is part of the Lloyds Banking Group. Its services can meet the needs of businesses ranging from start-up through to major global PLCs. This holistic approach to asset backed lending (ABL) means that customers benefit from a far more tailored approach to finance where different elements of ABL can be added to the funding mix according to the needs and lifecycle of the individual business.
Asset backed lending offers a flexible and secure way for businesses to raise the finance they need for expansion, growth, MBOs, MBIs and other opportunities, against assets such as the debt book, stock, plant and machinery and property.

More about Freestyle Interactive.
14 years old, Freestyle Interactive is ranked in the NMA Top 100 digital agencies and is one of the largest independently-owned digital agencies outside London, and the biggest in the Midlands. Employing 45 people, Freestyle is a full service interactive agency providing communications consultancy and delivery across all digital channels, as well as website design and build, for a range of sectors including Financial Services, consumer goods, transport, leisure, manufacturing and automotive; clients include Indesit, Lloyds TSB, Alstom, Thales, Volvo, Virgin Active, Arriva and Massey Ferguson.

Contact Delia Goldsby: or call 07896250497

Published on: 12:32PM on 9th February 2010