Buy As You view (BAYV), the UK’s leading supplier of consumer retail goods sold on a credit basis, has selected Welcom Software (Welcom) and K3 Retail for its new multi-million pound customer-centric CRM, supply chain and financial management solution. This will be the first time a fully integrated system of this nature has been developed in the UK, by UK businesses for a UK customer.

Welcom will be building a customer-centric solution based upon Microsoft Dynamics CRM (XRM framework) offering call centre and regional operations users’ real time access to Welcom’s Financier core lending engine and the Microsoft Dynamics AX for Retail solution provided by K3 Retail.

Together, the solutions will deliver greater efficiency and customer transparency by linking, in real time, online trading, finance, loans, and customer services with supply chain, repair workshops and route tracking. This will give field salesforce and managers a 360 view of customer activity and improve BAYV’s multi channel customer engagement.

Andrew Deeley, Commercial Director at BAYV, said, “We needed to provide better process controls across the business to support our significant growth strategy and the Welcom-led solution with K3 Retail best suited our strategic business requirements. We will also gain efficiencies from more standardised real-time business processes and better flow of information across our business.”

“The new system will provide BAYV with a proven solution on a proven platform that will improve efficiency and give ’one version of the truth’ across the whole business. The improved usability and efficiency of the user interface will help us reduce the number of offline processes, data manipulation and inaccuracies which are vital to the more efficient running of the business,” continued Deeley.“We chose Welcom because their Financier Loan book management software was clearly streets ahead of what was available in the market place. They are one of the few companies who keep abreast of current legislation and OFT guidelines around consumer lending in our sector. This means that we don’t have to worry about updating the system to keep up with structural changes that impact the way we operate.”

“Another key factor in the decision was that Welcom introduced us to K3 Retail, who, unlike the other providers, were able to demonstrate the considerable investment they have put into developing robust multi channel retail modules that enhance the Dynamics AX platform,” said Deeley. “Welcom and K3 Retail immersed themselves with the business users from the onset and their vision for the future of BAYV’s new system inspired what was a very critical, sceptical and detail conscious selection panel.”

BAYV initially looked for a system back in the summer 2009, and selected Welcom as the prime contractor from a number of vendors, including Oracle and IBM. BAYV chose Welcom because of its extensive knowledge and experience of the wider financial and loan market and its clear understanding of BAYV’s business and brand. But it was Welcom’s highly customer-centric vision for a new generation of web-based tools that bring together multiple services in a single, easy to use and customer focussed solution that also played a key part in winning the contract. Welcom will be providing software, consultancy and training services as the prime contractor and will be delivering a high degree of sophisticated systems integration capability for a variety of BAYV and third party systems, such as payment providers, as part of this major contract.

“We have a strong team with K3 Retail and we look forward to delivering a system to match BAYV’s customer-centric vision,” said Nigel Welch, CEO at Welcom.

John Little, Sales Director at K3 Retail, said, “We are delighted to be working on such an exciting project and look forward to working with Welcom to deliver the 360 view of the customer engagement and efficient back office operations that Dynamics AX for Retail supports.”


Notes to Editors:

About Welcom Software
Welcom Software provides leading edge business software, finance and web-based solutions, both off the shelf and customised, to the financial and lending industry. Welcom clients include, Singers Corporate Asset Finance, Albermarle & Bond Holdings, Art Homes, Zebra Finance, Airdrie Savings Bank, Oldrids and Arnotts (Dublin). As well as offering IT solutions, Welcom provides a full business process consultancy and planning service, employing specialist consultants from within the financial and lending sector.

About K3
K3 delivers multi-channel solutions so that retailers can create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.
With more than 18 years experience in delivering business solutions, K3 has grown to become the UK’s leading supplier of Microsoft Dynamics in retail. As a Gold Level Partner we offer a clearly defined roadmap and a product with a proven track record backed up by a $2 billion annual investment in research and development.
Customers that have benefited from a K3 retail solution include: Adidas, Alliance Boots, Agent Provocateur, American Golf, Beales, Booths, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Jigsaw, Kiddicare, Leekes, National Gallery, Rugby Football Union, Ryman the Stationers, Shoon, Smyths Toys, Space NK, The Steinhoff Group and The White Company.

About Buy As You View
Established in 1972 in South Wales, Buy As You View has grown to serve three generations of families. Our dedicated customers have enjoyed the benefits of buying great quality, branded products for their homes, using our easy weekly payment scheme.
In response to demand, Buy As You View now trades across the UK, with regional offices in The Midlands, The North West, Scotland, The North East and Yorkshire. Our Home Office is located in Bridgend, South Wales.

We currently employ more than 700 staff nationally, 250 of whom are based in South Wales.

Sandy Halse
PR Contact
Welcom Software
Tel: +44 (0)7930 325085

Published on: 2:41PM on 9th February 2010