Attracts $145 Million in Investment, Expands Internationally, Posts 32% Revenue Growth and Adds Nike to its New Client Portfolio for a Running Start to 2010

LONDON (Feb. 9, 2010) – ExactTarget, a global provider of email marketing and one-to-one marketing solutions, announced today it posted record performance in 2009, boosting revenue 32 percent and adding more than 1,000 new clients.

ExactTarget added NIKE Inc., Best Buy and Universal Music Group to its client list and secured key client renewals including Intuit, CareerBuilder, Hitachi Data Systems, Delta Faucet Company and Farmer’s Insurance. The company posted its 36th consecutive quarter of growth in the fourth quarter 2009, saw annual contracted revenue soar to $114 million and total GAAP revenue exceed $95 million.

“Despite the challenging global environment, ExactTarget posted industry-leading growth, secured significant venture capital investments and attracted some of the world’s biggest brands, who are driving unmatched return on investment through our platform,” said Peter McCormick, co-founder and General Manager of ExactTarget. “We’ve fuelled our growth by providing marketers a single platform to connect with customers and prospects across interactive channels. As those channels evolve, we’ll continue our momentum by evolving our solutions to best serve our clients’ interactive marketing needs.”

Key highlights of ExactTarget’s 2009 performance include:
• Adding more than 1,000 new direct clients;
• Securing $145 million in venture capital investment;
• Opening its first international office in London which now has 25 employees;
• Earning the title of a “leader” in email marketing in the “The Forrester Wave: Email Marketing Service Providers Q4 2009” report (December 2009);
• Receiving the title of “Best Email Marketing Tool” from industry Website ClickZ;
• Increasing the number of pre-built integrations with industry leading software providers to more than 50 including new integrations with Oracle, SAP, ATG and Bazaarvoice;
• Tripling the number of partners that embed ExactTarget technology, including Xerox (XMPie), Printable, Quark and more than 60 others;
• Expanding its network of global interactive agency partners to nearly 500, including new relationships with Digitas, VML, Deutsch;
• Launching the industry’s first enterprise-level Twitter integration, and
• Increasing employment by more than 200, bringing total employment to more than 550.

The news of ExactTarget’s record-setting year follows Forrester Research awarding ExactTarget a perfect five-out-of-five in the Customers Category of “The Forrester Wave: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit

About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit

Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or /
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or

Published on: 4:49PM on 9th February 2010