Agency ramps up planning and buying team for Pizza Hut, BAA and UK Film Council

London 15 February, 2010… Independent digital agency, Blue Barracuda, has made several new appointments in its media planning and buying team. Jonny Style and Curtis Weir join from Profero where they planned and bought media across several digital channels for clients including HBOS, Butlins, COI, FedEx and Roche. Reporting to Media Director Andrew Mason, the pair will plan and buy online advertising campaigns for Blue Barracuda’s clients including Pizza Hut, BAA, T.G.I. Friday’s and the UK Film Council which will be integrated with other media negotiated by the agency including search engine marketing, email and affiliate campaigns.

Johnny Style brings four years of marketing experience across many channels both on- and offline including two in-house roles. He spent two years at Profero planning, buying, trafficking and optimising online media campaigns for Butlins, Otto, Vonage and Roche using display and social media, search and affiliate marketing. In his three years as a digital planner at Profero, Curtis Weir worked on similar accounts as well as Western Union and Swarowski and managed the content creation for The Sun Expats, a brand partnership between News International and Halifax International. At Blue Barracuda Style and Weir will plan, buy and manage media campaigns from inception to completion including testing, analysing and optimising campaigns to ensure they exceed client expectations. Blue Barracuda has also relocated Olavi Kruusimaa from its Estonian office to boost its London search engine marketing team and hired Jevgenia Fursova as a paid search executive.

Commenting on the appointments, Martin Talks, CEO of Blue Barracuda, explains, “Johnny and Curtis will be responsible for some of the major online campaigns in the travel and entertainment sector for 2010. They have worked together before, have a natural flair for analysis and their experience of multiple media channels will contribute to the holistic view of media we apply to our clients’ online strategy. We are ramping up our search activity as well in response to demand from new and existing search clients, all of which will be integrated to deliver improved performance for clients.”

Before joining Profero, Style was the digital marketing executive for Ministry of Sound and was the Marketing Manager of KWDK before that. He began his career in the marketing strategy department of Hunt Lascaris / TBWA Worldwide in Johannesburg and has a degree in Business Science Marketing from the University of Cape Town. Weir worked as Vice President of Communications and Campaigns at Goldsmiths College, University of London after completing a degree in Communication and Culture Studies at the university.
Blue Barracuda is expanding its media team following new business wins in 2009 including the UK Film Council and Zoopla! The agency is recruiting for further planner / buyers and organic and paid search executives.

About Blue Barracuda
Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online marketing, email, social media and site design and build.

For further information, please contact
Joanna Burton
PR Director
Blue Barracuda
+44 (0) 20 7923 6840

Published on: 3:05PM on 15th February 2010