Saudi Arabian General Investment Authority (SAGIA) has announced the appointment of Top-10 UK digital and direct agency Tullo Marshall Warren (TMW) as its preferred Digital Agency partner. SAGIA has commissioned TMW to build a new corporate website to help promote Saudi Arabia as one of the most attractive investment locations in the world. TMW has created the first evolution of the website (www.sagia.gov.sa) and further developments will roll out in 2010.

TMW, part of the Creston Group of companies, won the account after beating several leading agencies following a competitive pitch. The agency will be responsible for bringing together insightful creativity with proven technology solutions. The TMW team has a range of skills to deliver inspiring e-solutions to SAGIA, covering all aspects of strategic planning, technical build, design, copywriting and digital management.

As part of TMW’s expansion into the region, the agency has also developed a website for the Global Competitiveness Forum (www.gcf.org.sa), an annual conference founded by SAGIA and held in Riyadh which seeks to bring together business leaders and world renowned experts to discuss how competitiveness can be encouraged at every level, from personal to global. TMW also created GCF Talk, a forum where conference attendees and opinion formers can interact and develop ideas around the topics discussed at the event.

SAGIA, part of the Saudi Arabian government, is the driving force behind a programme of infrastructure investment and policy reform to build a pro-business environment and position Saudi Arabia as an attractive destination for overseas investment. This has been reflected by The Kingdom’s continued rise in the World Bank’s Ease of Doing Business ratings, which in 2009 positioned Saudi Arabia as 13th in the world.

By capitalising on Saudi Arabia’s competitive advantages - as the global capital of energy, a major hub between East and West - and spending billions of dollars on infrastructure and state of the art business facilities in ‘Economic Cities’ located around the country, Saudi Arabia is fast becoming one of the best places in the world to do business. To help investors and businesses get started in Saudi Arabia, SAGIA provide comprehensive, fast track licensing and support services.

Paul Dodds, Group Account Director at TMW in Dubai, says: “We are delighted to be working with the driving force behind the change occurring in Saudi Arabia. This pitch was very much about a fresh and innovative approach and challenging some of the preconceptions many people have about doing business in the Kingdom. The website will reinforce SAGIA’s role in helping businesses establish themselves in the Kingdom, and promote Saudi Arabia as the ideal country to do business in.”

Imad Abdulsamad, Online Marketing Manager at SAGIA adds: “We were impressed with TMW’s creativity and strategic approach to building our website and enjoy working with the team. Online channels are critical to showing the rest of the world the change that is occurring in Saudi Arabia, and showcasing the opportunities available to businesses looking for a stable, growing environment in a strategically important location. TMW is helping us build a world-class website that caters to our primary audience, the investors, by providing quick and easy access to critical information and tools necessary in the decision-making process.”

The SAGIA account will be managed from TMW’s London and Dubai offices. TMW set up a satellite office in Dubai during 2008 to assist with servicing several international contracts as well as pursuing other potential business in the region. The TMW hub in London will provide the main infrastructure and support, working closely with other dedicated team members who are based in the Dubai office and will be able to implement it on the ground.

The agency’s internationally based clients include SAGIA, Dubai Holding, Jumeirah Hotels, Infiniti, Nissan Europe and The Financial Times.
-ends-

About TMW

TMW, founded in 1987 by Paul Tullo, Richard Marshall and Chris Warren, is one of the largest digital and direct marketing agencies within the UK and Europe. It offers clients a full range of services from strategy and planning through to creation, implementation, measurement and evaluation. With specialised departments including insighttmw (database management and analytics), publishingtmw (customer magazines and online content), activationtmw (experiential, retail and promotional marketing), tmwdigitalhealth (digital healthcare marketing) and Planning & Intelligence, it is able to offer sophisticated solutions to clients’ marketing communications needs. The agency works with some of the most respected brands in the UK and globally, including Nissan Europe, Unilever, T-Mobile, Diageo, First Direct and Sainsbury’s.

In 2006, TMW joined Creston plc, the FTSE-listed insight and communications group. It is comprised of nine agencies, grouped into three divisions - Insight, Communications and Health - who work collaboratively with each other where appropriate to provide joined up thinking around clients' marketing communications needs. For more information visit www.tmw.co.uk and www.creston.com

About SAGIA
SAGIA’s vision is to act as a gateway to investment in Saudi Arabia. We seek to attract sufficient investment to achieve sustainable rapid economic growth while capitalizing on the Kingdom’s competitive strengths as the global capital of energy, and as a major hub between East and West.
Our mission is to position Saudi Arabia among the top ten most competitive nations by 2010 through the creation of a pro-business environment and a knowledge-based society while putting forth its best effort to make Saudi Arabia a favorable investment destination in the region and throughout world. For more information on SAGIA, please visit www.sagia.gov.sa or www.investinsaudi.com

Media contacts:
Susan Perolls at Loudmouth PR. T: 0207 981 9858, E: susanp@loudmouthpr.co.uk

Published on: 4:21PM on 15th February 2010