NixonMcInnes, the social media specialist, has further bolstered its consultant team with the appointment of Beth Granter as community manager. Beth’s appointment follows a spate of new business wins bagged by NixonMcInnes, most recently travel giant TUI, as social media becomes a key strategic investment for brands.

Beth will be responsible for providing social media consultancy, as well producing and managing digital projects for clients, including TUI and WWF. She will also work across a number of the social media specialist’s core practice areas, including online PR, strategy and design and build.

She joins from integrated advertising agency, The Good Agency, where, as head of social media, she led digital strategy for clients, as well as managing online PR, website builds and digital community projects for charity sector clients, such as RSPCA, Mind, Compassion in World Farming, Scope, NSPCC, The Prostate Cancer Charity, Action Aid, NSPCC and Outward Bound.

Beth holds an MA in digital media from the University of Sussex.

Will McInnes, managing director of NixonMcInnes, says: “Our recent big brand account wins and a surge in demand from existing clients means that we’ve kicked-off 2010 in a really strong position. Along with this increase in business we’re continuing to expand the team and Beth’s technical expertise and strategic insight is a natural fit.”

- Ends –

Notes to editors
Established in 2000, NixonMcInnes is one of the UK’s largest agencies dedicated to social media. Its team of 17 specialists help clients to incorporate social media into their strategic plans through five ever-evolving practice areas:

- Strategy – creation of practical, considered strategies
- Research – discovering critical insights about customer behaviour in the social web
- Online PR – generating buzz by creating compelling content and messages to engage influencers, communities and new networks of customers
- Experiences – design and build of apps, widgets, online social networks and other sites and digital assets
- Culture – using training, workshops and mentoring to help organisations change their culture to embrace the social web and its profound effects on business

NixonMcInnes is actively engaged with Coca-Cola, Barclaycard, Channel 4, Cisco, Department of Health, Enterprise UK and Cabinet Office and many more. More information can be found at www.nixonmcinnes.co.uk

For further information, please contact:
Louise Greeves
louise.greeves@nixonmcinnes.co.uk
01273 764021

Published on: 10:33AM on 19th February 2010