Growth is Key Indicator of Increasing Demand for Accipiter’s Online Ad Management Solutions

LONDON, UK and RALEIGH, NC – November 8, 2004 – Accipiter Solutions, Inc., an online advertising technology leader since 1996, today made several announcements at AD:TECH 2004 in New York. These announcements included increases in sales, new customers and ad volume as well as three new international resellers and two new industry white papers.

Accipiter announced that revenue in Q3 2004 increased more than 63% compared to revenue from Q3 2003. Accipiter saw a 500% increase in the number of new customers during that same timeframe. The number of ads served through Accipiter’s hosted ad management solution, AdBureau also grew by more than 33%. Q3 customer wins around the globe included ClickHype, PowerByHand, UpMyStreet and a number of other leading online publishers.

Three new partners joined Accipiter’s growing family of global online ad technology resellers. Argentina-based ClickExperts is the leading Latin American provider of tools for successful Internet advertising and direct marketing strategies to advertisers, agencies, media buyers and website publishers. Market Solutions, led by general manager Massimo de Magistris, is one of the most experienced and well respected teams in the new media space in Italy. Nordic-based Omnit AB has years of new media expertise from working with industry leading organizations, and has become a significant industry player in the digital and retail economies.

Accipiter introduced a new series of white papers studying the evolution and future direction of online advertising management. The first white paper in that series serves as a guide to help online publishers reliably manage and accurately forecast online advertising inventory, and is available at The second in this series focuses on the opportunities and benefits of real-time advertising management including projections, campaign prioritization and optimization, and reporting; and is available at

Accipiter also announced plans to introduce AdManager V8, currently scheduled for delivery in Q1 2005. Visit Accipiter at AD:TECH booth #412 for more details.

“2004 has already been a tremendous year for Accipiter as we have continued to experience growth and success on all fronts,” explained Brian Handly, Accipiter CEO. “With the introduction of AdManager V8, we expect 2005 to be an even stronger year.”

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With more than 350 customers worldwide, over 49 billion ads are served each month using Accipiter’s technology. Accipiter executives strive to be industry thought leaders through work with the Internet Advertising Bureau and Online Publisher’s Association. Accipiter offers a site-side ad management software solution, AdManager, and a hosted solution, AdBureau. Accipiter leads the industry with over six years of experience in implementing behavioral targeting technology, and recently introduced the new Visitor Information Behavioral Engine (VIBE). For more information, please visit


AdManager, AdBureau, and VIBE are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 8th November 2004