Travel agent Medinland Ltd has teamed up with UK-based digital marketing agency Lakestar Media in order to build its online profile.

Medinland is part of The Co-operative Group and has 10 years’ experience in the travel industry. The company has selected Lakestar Media to consolidate its two holiday websites, and under the Beach Holiday Deals brand and also implement an SEO strategy on the site.

Scott Reed, Director of Sales at Lakestar Media, said: “We are very excited about working with Medinland on this campaign and to be extending our relationship with The Co-operative’s group of websites.”

Richard Jackson, product and commercial manager at Medinland, said: “Growing our on-line mix is a key part of our business strategy going forward and we needed to ensure we brought a company onboard that would understand our needs and work within our budget.

“We have tried a number of other agencies in the past and so far Lakestar has exceeded what these previous companies achieved. They were recommended to us and have not failed to deliver, and I would have no hesitation in recommending them myself.”

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About Medinland Ltd:
Manchester-based Medinland Ltd began selling package holidays in 1998 and has now helped over three quarters of a million people book a getaway to the sun. As well as organising flights and accommodation, Medinland also arranges holiday insurance, resort transfers, car hire and airport parking.

About Lakestar Media Ltd
Lakestar Media is a leading digital marketing agency offering a professional and individually tailored service to its diverse and exciting client portfolio. Established in December 2007, the company delivers a mix of search engine optimisation (SEO), paid search (PPC), affiliate marketing, social media, copywriting and online PR services.

For further information contact Sarah Kayani
Tel: 0161 874 7354 Email:

Published on: 9:04AM on 25th February 2010