Amsterdam, 2 March 2010 - Nedstat announces support for measuring Internet video on television by Stream Sense, the most accurate and comprehensive online video analytics application in the market. The release is a significant upgrade from the existing ability to measure usage of Internet on TV-sets.

New generation TV-sets with built-in ability to play Internet video are becoming increasingly popular among consumers. Content owners, publishers and advertisers require full insight into the consumption of content on this new platform, also in combination with other channels. Stream Sense already supports the new LG, Philips and Samsung TV-sets and support for other major manufacturers can be expected soon.

"Internet video on television is a new way of consuming content, mixing the lean-forward and lean-back experience", says Thomas Pottjegort, Senior Technical Architect at Nedstat who is leading the Stream Sense development team. "It is important for our customers to have insight into usage of this new and upcoming platform."

Michiel Berger, Chief Innovations at Nedstat says: “Media content is shifting to a variety of devices and consumers are increasingly getting used to on-demand video being available whenever and wherever they want. On their TV-sets in the living room or for example on the iPhone when they are on the move. We expect the Internet/TV integration to continue with interactive applications such as ‘social TV’ and more.”

Stream Sense has been developed by Nedstat in close cooperation with
leading publishers of online streaming content. Powerful, real-time
analytics report on visitor behaviour during video or audio streams
whether on demand, progressive download or live and regardless of where
the streams are hosted. Detailed insight is provided about how visitors
interact with online video advertisements.

Stream Sense seamlessly integrates with Sitestat web analytics, allowing for reports on the interaction before, during and after the stream.

Nedstat was awarded the Streaming Media European Readers' Choice Award 2009 for its Stream Sense product in the category 'Reporting and Analytics'.

About Nedstat
Nedstat is a leading provider of web analytics and innovative solutions for online business optimization.
The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results.
Key accreditations by Europe’s leading independent web standards organisations such as ABC electronic, OJD, KIA and Audiweb ensure that metrics are in full compliance with leading industry standards.
Nedstat has full service offices in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.
The customer list includes many renowned and internationally operating companies such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol and Wolters Kluwer and many public and commercial television organisations such as Eurosport, FiveTV, France Televisions, ITV, NOS, NRK, RTL, SVT and VRT.
For more information about this press release, please contact: Nedstat
BV., Ulrike Ziegler, phone +31 (0)20 519 54 00, e-mail press@nedstat.com
For more information about Nedstat, www.nedstat.com

Published on: 11:30AM on 2nd March 2010