Hotel brand Best Western has appointed Make It Rain as its search agency following a competitive three-way pitch including incumbent Bigmouthmedia and Greenlight. Make It Rain will provide all PPC and SEO services to Best Western Hotels.

Best Western are placing particular focus on pay per click and search engine optimization in 2010 with the imminent launch of a completely new and re-vamped website.

Jason Munslow, Interim Head of Ecommerce and Distribution for Best Western commented “Make It Rain showed great understanding of our brand and the travel sector and we believe they are the right agency to maximize our competitiveness against the many aggregators and other hotel chains”

Make It Rain Managing Director, Justin Hayward said “ Best Western is a great brand with huge potential to increase market share by advancing their search marketing. We’re delighted to be working with them in 2010.”

About Best Western
Best Western is the largest group of independently owned and managed hotels in the UK and worldwide. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western brand.

Published on: 4:03PM on 2nd March 2010