Speed-Trap’s complete online customer intelligence technology will combine with Stratigent’s consulting services to provide best practices, support and simplified data collection for customers in North America.

2nd March 2010: Speed-Trap, the online customer insight provider, has partnered with Stratigent, the global leader in web analytics consulting and marketing optimization. Stratigent’s primary role will be to act as a consulting, implementation and support partner for Speed-Trap’s Teradata-specific, customer data-capturing and insight software throughout North America – and complete deployments within 30 days, a saving for most customers of approximately five months. The Speed-Trap solution loads online behavioral data, structured down to the level of the individual, into Teradata’s warehouses and delivers insight into individual customer-focused business events and triggers.

Josh Manion, Chief Executive Officer, Stratigent explains, “The strength of the partnership created between Speed-Trap and Stratigent is the acceleration of deployment and therefore the receipt of actionable data. Traditional web analytics tools are typically associated with six months of integration work and particularly complicated deployment plans, however we are confident that the combination of Speed-Trap’s technology and Stratigent’s services will result in our customers not only being up and running in 30 days, but also being able to fully action that data within that timeframe – a huge step forward in providing organizations with a rapid path to return on their analytics investments.”

Manion continues, “Speed-Trap has the most advanced online behavioural data collection technology we have seen. Its broad-ranging nature lightens the effort of capturing customer data from some of the emerging data sources such as Flash, Flex, Ajax, Adobe Air, Silverlight and even mobile devices. Before this partnership, we typically needed to use specialized technology and custom development to measure any one of those particular data sources, whereas with Speed-Trap’s solutions, we can profile individual users’ activity across all these mediums.”

Manion further comments, “The speed with which end-user organizations will be able to deploy online, customer data collection strategies and begin to appreciate a greater understanding of their customer base is a result of two critical factors. The first is Stratigent’s expertise in the area of web analytics and their track record of successful deployments for high profile organizations throughout the US and beyond. Secondly, Speed-Trap’s online customer insight technology has been carefully adapted to integrate directly with Teradata warehouses via the Integrated Web Intelligence (IWI) program. By already having the capability to work seamlessly with Teradata, Speed-Trap and Stratigent can immediately remove much of the time-consuming labour involved in deploying such a solution, which typically leads to the often unacceptable six month lead times.”

Speed-Trap uses unique in-page technology to capture, in real-time, all online data ‘events’. When visitors are selecting a check box, clicking an image, entering text or selecting a tab, the technology is able to provide their clients with a stream of rich customer-focussed data via the Speed-Trap Insert. Using the data collected, companies can drive the latest generations of real-time CRM, personalization and targeted marketing applications.

Malcolm Duckett, VP Operations at Speed-Trap, concludes, “Stratigent’s extensive experience in North America in the deployment of online data capture software and its focus on delivering practical marketing data-based advice, combined with our technology, ensures that the full potential of the customer data gathered can be realized, and in remarkably short timeframes.”


About Speed-Trap www.speed-trap.com

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyze interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications – complete online customer insight.

Speed-Trap’s systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.

With options to directly populate Enterprise Data warehouses via its partnership with Teradata, it represents the leading edge of advanced online channel data capture, analysis and delivery systems. Companies like The SAS Institute utilizes Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include Alliance & Leicester, AXA, directgov, Betfair, P&O Ferries, PC World Business and ghd. Speed-Trap’s partners include the SAS Institute, Teradata Corporation, Arcade e-Business, BIMA Consulting.

About Stratigent www.stratigent.com

Founded in 2002 to meet the growing demand for web analytics services, Stratigent is the leader in web analytics and marketing optimization. By leveraging its rich history and deep domain expertise in web analytics, Stratigent is uniquely positioned to help companies optimize their online and offline marketing performance. Stratigent's ability to provide a wide range of services is facilitated by their partnerships with leading web analytics and marketing technology vendors including: ExactTarget, Google Analytics, Omniture, OpinionLab, Tealeaf, Unica, WebTrends and Yahoo Web Analytics. Stratigent has helped more than two hundred clients optimize their online marketing efforts including Blue Cross Blue Shield, ConAgra, Goodyear, Intermec, Motorola and Prudential.

For further information, please contact:

Malcolm Duckett
Tel: +44 (0) 1635 230 630
Fax: +44 (0) 1635 230 435
Email: malcolm.duckett@speed-trap.com

Will Gardiner
Tel: + 44 (0) 1932 578 800
Fax: + 44 (0) 1932 578 801
Email: willg@itpr.co.uk

Published on: 9:26AM on 3rd March 2010