Jellyfish, the UK’s leading agency dedicated to paid search, today unveiled Infinity™, the first-ever call tracking service linking an infinite number of search keywords directly to phone-related sales or enquiries, allowing businesses to maximise their PPC campaigns and ultimately boost their bottom line.

Unlike traditional call-tracking technology, Infinity™ will allow Jellyfish to track all of the keywords within a search marketing campaign, not just a select few.
This innovative technology creates a unique Call Tracking Tag using a sophisticated keyword and visitor algorithm that allows Infinity™ to track an infinite number of keywords and visitors with a relatively small phone number pool.

The agency claims Infinity™ will link 100 per cent of a client’s keyword portfolio to sales calls, helping businesses get a better understanding of their expenditure on paid search spend and the lifetime value of leads. Rob Pierre, managing director, Jellyfish, said: “As an agency, we manage paid search campaigns on the long tail principle. By exploiting the long tail when tracking phone calls as well, we are confident that we can increase productivity by up to 40 per cent.”

Published on: 5:31PM on 4th March 2010