Expedia, the world’s largest online travel company, has appointed Essence (www.essence.co.uk) to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia.

Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics.

Essence has been tasked with improving efficiency and growing Expedia’s online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories.

As the leading online travel spender in EMEA, the multi-region, multi-channel breadth of the account means Essence will leverage its proprietary media management platform Olive™ to facilitate campaign management and analytics.

Joseph Leon, associate partner, Essence comments: “This is a fantastic appointment for us, and highlights our expertise in planning and managing complex international display campaigns and integrated partnerships. With the latter emerging as a key channel in any online advertising strategy, we are genuinely excited about working with a client who understands this space so well.”

Alex Gisbert, director, online partner marketing, EMEA, Expedia adds: “We chose Essence based on its innovative technological expertise, coupled with its ability to deliver intricate digital campaigns across multiple channels. Already successful in delivering value partnerships, we are confident that Essence will truly deliver in line with our objectives.”

About Essence:
Essence is an award winning digital agency based in London and delivering work for clients across Europe (and beyond). In May 2009, the agency was announced as the fastest growing digital agency in Europe in Media Momentum’s Top 50. With clients such as Google, eHarmony and eBay Essence delivers media, creative and technical solutions to some of the leaders in the digital space. Essence was announced as Econsultancy’s Most Innovative Digital Agency of 2009.

For further information, please contact:
Elizabeth Mercer / Kate Humphreys at Eulogy!
Tel: + 44 20 7927 9999
Email: essence@eulogy.co.uk

Published on: 8:19PM on 5th March 2010