Fortune Cookie creates first augmented reality iPhone application for client Small Luxury Hotels of the World (SLH).

Supported by rich imagery and information, customers will easily be able to book any hotel and share their favourite choices with friends and family – all with the simple touch of a button. The SLH app also helps find nearby points of interest including tourist attractions and other rich cultural and culinary experiences through the augmented reality function.

‘‘The free iPhone app was developed with our guests’ needs and wants expressly in mind,’’ says Paul Kerr, CEO of Small Luxury Hotels of the World. ‘‘It provides a highly flexible and easy way to search, browse and book a hotel whilst on the go, We are also pleased to be able to provide our guests with instant and personally selected recommendations for famous landmarks near their hotels through the help of augmented reality and Google maps with GPS, so it is virtually impossible to get lost.’’

Designed by SLH’s digital partner, Fortune Cookie, there are three main iPhone app functionalities:

‘Discover’ - allows iPhone users to browse and book their luxury hotel, through various search categories such as destination, specific experiences or the latest special offers for a quick getaway. Whether customers are seeking a blissful spa retreat, a secluded beachside escape or a sanctuary hidden amid the vibrant atmosphere of a bustling city centre, it is now all available from the iPhone.

‘Share’ - enables a shortlist of favourite SLH hotels and experiences to be shared with family and friends via Facebook, Twitter and e-mail.

‘Enjoy’ - search for points of interest near to your hotel as you walk the streets using an augmented reality layer which delivers expert personal recommendations from SLH.

Justin Cooke from Fortune Cookie says, ‘’We have designed the SLH iPhone application to allow SLH guests to engage with SLH at every stage of their journey – finding the right property to suit their needs, using the app to enhance their experience while staying at the property and of course, sharing the experience when they return.’’

Download the free app now from Apples App Store -

Find out more about Fortune Cookie -

Find out more about Small Luxury Hotels of the World -

Published on: 1:50PM on 10th March 2010