Leading Pay-For-Results Marketing Firm Will Add Kenzei’s Conversion Marketing and Email Remarketing Solutions to its Core Offerings

NEW YORK / SAN FRANCISCO —(Jan. 18, 2010)— MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced today.

Kenzei’s solutions help advertisers increase their site conversion, improve data monetization and improve communication with consumers by retargeting website and shopping cart abandoners via a unique set of automated email and phone solutions. As of this announcement, Kenzei’s conversion marketing and email remarketing solutions will be integrated into the MediaTrust offering and marketed as MediaTrust Conversion Solutions.

"We’ve long admired Kenzei’s innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts,” said Peter Bordes, CEO of MediaTrust. “Kenzei’s performance-based solutions are incredibly compatible with both MediaTrust’s technology and philosophy. This acquisition is the first of many steps we have planned in 2010 towards fulfilling our vision of becoming a full-service performance marketing platform for results-focused advertisers and publishers.”

The Kenzei offerings being added to MediaTrust’s pay-for-results solutions include:

• ConversionMail, targeting consumers who have completed just part of a multi-step opt-in process or have abandoned a shopping cart;
• RemarketMail, enabling marketers to up-sell and cross-sell additional relevant items from their own catalogs to existing customers; and
• ConversionCall, which automatically follows up with consumers who abandoned a signup process but provided a phone number

“I could think of no greater home for the Kenzei family of products than MediaTrust, which has a much-deserved reputation as the best-performing and most trustworthy performance marketing player,” said Mike Stocker, CEO at Kenzei, who will stay on as vice president of strategic development at MediaTrust. “Working together, we will be able to provide advertisers and publishers with results second to none.”

Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Kenzei retargeting solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from performance-based campaigns.

To hear more about the MediaTrust Kenzei deal, watch the latest episode of Relevantly Speaking at http://blog.mediatrust.com/2010/01/relavantly-speaking-mediatrust-acquires-kenzei/.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.

For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).

Published on: 4:13PM on 15th March 2010