Leeds-based digital agency, AWA, has been appointed by the country’s leading pet retailer, Pets at Home, to develop their digital marketing activity.

AWA’s appointment initially covers email communication supporting Pets at Home’s commitment to offer the ultimate pet shop experience and driving greater loyalty with their existing subscriber base.

AWA will be handling every aspect of Pets at Home’s email marketing, working with the retailer to develop a long-term email strategy and managing all elements of their campaigns, including copywriting, design, build and deployment.

The emails will comprise one-day deals, promotional campaigns and fun, but informative editorially led newsletters to support Pets at Home’s proposition, ‘Where Pets Come First’.

AWA has also been tasked with increasing the email subscriber base through a series of initiatives along with driving customer engagement and sales across a variety of other online channels.

Commenting on AWA’s appointment, Matt Stead, Pets at Home’s Director of Multi-Channel, said, “We were delighted to appoint AWA to assist in developing our digital activity. There is a real cultural fit between our businesses and we have been impressed by their results to date and a great ‘can do’ attitude.

Christina Marks, AWA’s Managing Director, adds, “Pets at Home currently trade from over 250 stores, has a successful online presence and has ambitious plans for growth.

With their focused offering, we have a firm basis from which to create even greater loyalty amongst their customer base. We’re also looking forward to working with the wider Pets at Home team to develop digital communications with tangible multi-channel benefits – not only driving results online but developing campaigns that have real impact on footfall and sales in store too.”

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Notes to Editors:

1. AWA is a digital agency.

We believe in strategies that inspire, creative ideas that captivate and technical excellence that brings it all to life.
Our results speak for themselves, and that’s why we call what we do ‘digital with impact’.

2. AWA is headed by Chairman, Alasdair Wightman and Managing Director, Christina Marks. The agency has 20 team members working from its offices in the Round Foundry Media Centre, Leeds.

3. AWA’s clients include ASDA, Redcats, Pets at Home, Lakeland, World Events, InterfaceFLOR and GatenbySanderson.

4. Visit the AWA website at www.awadigital.com

5. Pets at Home offers great products, tips and advice to keep your pet happy and healthy. From specialist pet food to toys and training aids, there is everything a pet owner could wish for and more.

6. There are over 250 Pets at Home stores across the UK.

7. Pets at Home won both Speciality Retailer of the year and also Employer of the Year at the recently held Retail Week Awards

8. To find out more information about Pets at Home please visit www.petsathome.com

Published on: 11:24AM on 18th March 2010