New service to enable integrated email and messaging marketing campaigns

Global email marketing services provider, Epsilon International has announced a partnership with Netsize, a leading mobile communications and commerce enabler. The partnership will enable Epsilon clients to leverage the latest technology for opt-in mobile marketing services including SMS communications across Europe. Epsilon’s feature-rich mobile marketing solution can be exploited to complement existing email marketing programmes or as a stand-alone mobile messaging service.

Epsilon will also provide consulting services for clients to help them best utilise and incorporate the mobile offering into their existing marketing initiatives. Clients will have the ability to deploy scheduled, triggered and interactive personalised SMS campaigns. The web-based platform also includes fully-integrated list and campaign management functionality.

By integrating the technical components, analysis and marketing messages across email and mobile, clients will be able to leverage insights and optimise their campaigns in real time across both channels.

Ian Hitt, managing director of Epsilon International EMEA, said: “Mobile marketing is evolving rapidly into an essential channel as client service expectations grow and marketers learn to harness the power of this highly personal, real time communication. Netsize is an established industry leader in the mobile sector and this partnership will enable cross channel analysis for our clients as well as the ability to establish additional touch points that leverage customer relationships for a truly integrated and targeted, multichannel approach to marketing.”

“This is the first in a string of new service launches Epsilon International will be rolling out this year as we strengthen our offering to enable our clients to fully exploit the potential of digital communications.”

For more information contact Dave Barton t: +44 1452 760 147 or email: dave@renegademedia.net

About Epsilon International
Epsilon International (http://www.epsilon.com/uk), is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon (http://www.epsilon.com), a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.
Epsilon is an Alliance Data company with principle offices in Boston, Dallas, New York, St. Louis and Washington, D.C.

Published on: 11:33AM on 18th March 2010