“Embracing Cultural Diversity – User Experience Design for the World”

By Kessey Esteves
Dated: March 17th 2010

The Usability Professionals' Association (UPA) is pleased to announce that registration for the UPA 2010 International Conference - "Embracing Cultural Diversity - User Experience Design for the World” taking place in Munich, Germany on 24 – 28 of May 2010, is now open.

For the first time in its history, the UPA conference will be held in Europe (Munich). The key theme (Cultural Diversity) will focus on how UX professionals can create great user experiences across different cultures, meeting the challenges of delivering to diverse audiences. One of the great strengths of the UPA Conference is that it brings together a network of practitioners from around the world. This international conference will provide more networking opportunities and social interaction than ever before, putting attendants in touch and inspiring people and new ideas.

There will be a number of workshops and presentations from well known professionals in the industry such as Rachel Hinman from Nokia, Dario Buzzini from IDEO and Aaron Cheang from Google to name a few. For a full list of speakers and to find out more about the conference you can visit www.upa2010.org.

To avoid disappoint reserve your place now at www.usabilityprofessionals.org/upa_conference/app/registration/


UPA2010 Fast Facts:
* 700 attendees anticipated
* German UPA (GIUPA) Track (Wednesday & Thursday)
* 2nd Annual International Student Design Competition
* Experienced Practitioner Sessions
* Usability Fundamental Sessions
* Exhibiting Vendors
* Networking
* Pod-casting

UPA2010 Invited Speakers:
* Rachel Hinman, Nokia Research Lab
* Dario Buzzini, IDEO
* Aaron Cheang, Google
* Pieter Desmet, Delft University of Technology
* Dan Rosenberg, SAP
* Steve Portigal, Portigal Consulting
* Tom Bieling, Deutsche Telekom Laboratories

Registration Discounts:

Register before April 14 to save on entry to the conference!
Registration and full pricing details are available on:

About the Usability Professionals’ Association:

The Usability Professionals' Association (UPA) is an international, non-profit, professional association with more than 2,600 members worldwide. UPA members are specialists in designing and evaluating products to be efficient, effective, and enjoyable. They lead the creation of international product standards and promote the value of usability
practices in industry, government, and education.

For more information, contact:

The Usability Professionals' Association
140 N. Bloomingdale Rd.
Bloomingdale, Illinois, USA 60108-1017
Email: office@upassoc.org
Web: http://www.usabilityprofessionals.org http://www.upa2010.org http://worldusabilityday.org
Twitter: http://twitter.com/UPA2010

Published on: 3:14PM on 22nd March 2010