Digital Marketing agency iCrossing has won the award for Best Pay Per Click campaign for airport operator BAA at this year’s Travel Marketing Awards, which took place on Monday 15th March at the Sheraton Park Lane.

The agency was awarded a silver rating and won the Best Pay Per Click category, for its hugely successful campaign to increase pre-bookings in the company’s car parks.

By uniting paid and natural search, unique social media expertise and keyword research techniques, iCrossing identified how potential users searched for car parking online, producing a search marketing campaign with impressive results.

iCrossing were joint winners in this category with MediaVest for its campaign for Europcar.

Mark Raymond, Senior Account Manager, iCrossing said “To win this award is fantastic, especially with the stiff competition we were facing. We took this campaign in an innovative direction, using our insight from careful research to deliver top results for BAA.”

Nick Adderley, Marketing and Insight Director at BAA, said: “iCrossing has delivered on every count – they have given us responsive customer service, great strategic insight and execution that has delivered real value to our business. Their ability to deliver synergies between paid and natural search marketing activities mean that they’ve delivered more than the sum of the parts in this campaign, and that’s a real win for us.”

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For more information:

Patrick Herridge
Parys Communications
020 8875 7960

About iCrossing

iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.

Find out more at or contact us on +44 (0)1273 827 700 or

Published on: 4:13PM on 23rd March 2010