EMI Music UK has appointed Shai Eilon, previously Email Marketing Manager at amazon, to the newly created position of CRM Manager. Eilon will be responsible for developing and implementing an eCRM strategy for EMI across all music labels. He will maximise the sales potential of the database by creating and managing eCRM programmes, company-wide.

Rachel Stones, Head of Market & Consumer Analysis at EMI Music UK, comments, “Through his work at amazon.co.uk, Shai brings with him expertise in driving revenue through the use of CRM in a digital environment. Shai has proven experience in implementing and managing successful eCRM programmes, which will allow us to maximize our digital channels: cross and upselling to drive revenue across our extensive consumer base.”

Before joining EMI, Eilon was UK Email Marketing Manager at amazon.co.uk, where he was involved in implementing and managing email marketing strategies and developing unique, large scale projects. Prior to this, he worked at Ticketmaster Ltd. where he was responsible for the company’s offline and online direct marketing activities, maximizing the value from the company’s database.

“eCRM will be a vital revenue generator for EMI,” comments Eilon, “Technological developments provide eCRM with its biggest challenges, but also its biggest opportunities. The eCRM strategy will allow us to make the most out of our new media developments, providing online and mobile music content. Ultimately, we intend to strengthen the relationship and expand the dialogue we have with consumers, delivering them what they want and when they want it.”

Editor’s notes

About EMI Music – Digital Media Division

EMI Music was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music’s record labels - EMI Records, Innocent, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence.

The Digital Media division develops many of the company’s digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music’s assets across the digital media. The division is also responsible for the EMI Music aggregate site, www.the-raft.com, which has been running for 11 years and won multiple awards.

With in house skills in journalism, programming, photography, SEO and design, the team are able to generate the right mix of copywriting and creativity to exploit a range of commercial opportunities. Working with EMI’s Commercial Digital team, Digital Media has worked with retail, brand, online and mobile organisations. This year alone, the division has agreed a number of crucial deals with high profile partners including OD2, i-Tunes, mycokemusic, Napster, Orange and Vodafone Live.

Websites developed for well-known artists include Kylie.com, Kelis.co.uk, thethrills.com, nerduk.com, thedivinecomedy.com, doves.net and jamelia.com. The team is also responsible for creating artists’ web shops, selling physical products and exclusive merchandise, as well as developing mobile shops and download platforms.

EMI Music UK is part of The EMI Group, one of the largest music companies in the world and listed on the London Stock Exchange.


Anna Vickerstaff
immediate future Ltd.
0845 408 2031
07810 308 426

Published on: 12:00AM on 11th November 2004