All new Responsys Interact Campaign for Social Networks allows marketers to maximize the brand and revenue potential of today’s hottest communication channel

New York City, New York – Responsys 2010 Spring Tour – March 16, 2010 – Today at the Responsys "Marketing. A New Day in the Life" 2010 Spring Tour, Responsys, a global provider of on-demand email and cross-channel marketing solutions, launched the all new Responsys Interact® Campaign for Social Networks, a comprehensive campaign management solution that gives marketers the ability to create, schedule, send, and most importantly track campaigns sent to their social networks on either Facebook or Twitter. Responsys Interact Campaign for Social Networks is part of the Responsys Interact® Suite for lifecycle marketing across email and other key interactive channels.

Social networks are the fastest-growing engagement point between brands and their customers. Forrester Research predicts social media marketing will grow faster than any other form of interactive marketing. [In its 2009 U.S. Interactive Marketing Forecast Report, Forrester estimated social media marketing will grow at a compound annual rate of 34 percent, reaching $3.1 billion by 2014.] Instead of spending millions of dollars on traditional media, marketers are starting to see the benefits of building up their fan and follower bases on both Facebook and Twitter so they can more cost effectively communicate with customers versus having to rely on mass media to get their key messages and new promotions out to market. While social networks provide a new and unique medium for communicating with customers, marketers can realize great efficiencies and maximize results by coordinating and integrating campaigns across email, mobile, social, and the web.

“Responsys Interact Campaign for Social Networks makes marketing across social networks so much more straight-forward and measurable versus what has otherwise been a very ad-hoc and disorganized process. Finally, a solution exists that not only allows marketers to use social networks to reach their customers, but allows them to promote the social channel as a key element of their revenue-generating marketing mix,” said John Berkley, Vice President of Products for Responsys.

Responsys Interact Campaign for Social Networks allows marketers to:

- Easily create promotional content that can be scheduled and published to a company’s Facebook page or Twitter feed, leveraging existing content and offers stored in the Responsys Interact platform

- Facilitate the ongoing viral promotion of a company’s brand by allowing social network followers to share and comment on products, offers, and promotions

- Track and report, in a graphical and interactive way, on click-throughs, conversions, and revenue from these social campaigns, and compare the contribution of the social channel to other channels

- Easily build and deploy landing pages to enable a more well-tuned conversion funnel post-click

- Track campaign recipients who share a company’s promotions with their peer network in order to include them in subsequent campaigns

Responsys Interact Campaign for Social Networks is already helping a number of leading brands maximize the promotional and revenue potential of Facebook and Twitter.

“Our customers are interacting with us over a number of different channels – with social networks taking on increasing importance. For us, social marketing, while exciting, has been an extremely ad-hoc and manual process. With Responsys Interact Campaign for Social Networks, we are now able to manage our social presence in a manner that is integrated with our other marketing channels, campaigns, and activities,” said Kevin Slagle, Associate Marketing Director at Diapers.com.

Responsys Interact Campaign for Social Networks is the latest in a series of cross-channel marketing solutions from Responsys. This adds to the already existing solutions for email campaign management, allowing email recipients to share content to social networks, integrated mobile/SMS campaigns, and website landing page targeting.

John Berkley will demo Responsys Interact Campaign for Social Networks at the Le Parker Meridien Hotel in New York at 3:00 p.m. today during the Responsys "Marketing. A New Day in the Life" 2010 Spring Tour.

Responsys Interact Campaign for Social Networks is available now. For more information and to see a demo, please visit: http://www.responsys.com/products/interact-campaign-social.php

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit http://www.responsys.com.

Media Contacts
Kimberly Canedo
Responsys
(650) 745-1720

Published on: 2:53PM on 24th March 2010