The UK e-commerce technology market will be worth more than £600m by the end of 2010 as retailers continue to invest in digital channels.

Research for Econsultancy’s E-commerce Platforms Buyer’s Guide 2010, published this week, found that the sector will grow by 12% this year, as companies seek to meet growing consumer demand for online shopping and increased expectations around user experience.

This market valuation reflects the combined revenues of e-commerce platform vendors, alongside associated e-business technologies such as on-site search, analytics and optimisation.

Econsultancy’s previous valuation of the e-commerce technology market was during 2009, when the sector’s value was estimated at £540 million.

Econsultancy’s Senior Research Analyst, Jake Hird, said: “Retailers are investing heavily in e-commerce because they can’t afford to allow their competitors to gain a competitive advantage in the digital arena.”

He added: “Integration of social media into e-commerce platforms and the enabling of shopping through mobile applications are examples of new developments within the sector. Innovation and experimentation have been particularly apparent over the past year, as retailers have tried to maximise their revenues and increase their appeal.”

Key market trends in 2010, outlined in the report, include:

-) Retailers grapple with mobile integration
-) Marketers seek nirvana of joined-up social media and e-commerce
-) Cross-border capabilities become more important as retailers target international markets
-) Multi-channel players drive innovation and integration

About the E-commerce Platforms Buyer’s Guide

The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 30 leading UK vendors. The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right platform.

Which vendors/technology platforms are featured in the buyer’s guide?

Actinic, ATG, Channel Advisor, CSI Ltd, Digital River, eCommera, e-inbusiness,, Elastic Path, ePages, EROL, eSellerPro, GSI Commerce, hybris, IBM, LavaSuite (DesignUK), Magicalia Commerce, Maginus, Moneyspyder, Ominor, ( )pen, Pod1, Portaltech, Red Technology, Salmon, Screenpages, Shopfitter, Snow Valley, Venda, WORKSsitebuilder

Report URL:

Media contacts:
Jake Hird, Senior Research Analyst,
(e: jake.hird AT T: 0207 269 1467)

Linus Gregoriadis, Director of Research, Econsultancy
(e: linus.gregoriadis AT T: 0207 269 1465)

About Econsultancy

Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.

The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Published on: 5:00PM on 24th March 2010