London, UK, 25 March 2010 – <strong>Customer Experience matters worldwide, and Foviance is extending their expertise into Asia</strong>

Foviance, a leading UK cross-channel customer experience consultancy, announces it has opened its first China office in Shanghai “Foviance Asia”.

The Shanghai office is the first international office for Foviance and represents the starting point for their international expansion plans. The company already carries out customer research in Asia for a number of global brands including Dell and Nokia from its London head quarters and believes having a physical presence will enhance their capabilities to support clients.

“China and the wider Asia region is a key market for our customers and a growing local market in its own right. Foviance Asia will provide not only a hub for delivering research back to our European and North American clients but also a regional business development function that will connect our clients in China to the West” said <a href="http://www.foviance.com/who-we-are/foviance-consultants/paul-blunden-ceo">Paul Blunden</a>, Foviance CEO.

Foviance has appointed <a href="http://www.foviance.com/who-we-are/foviance-consultants/frank-ma-foviance-asia">Frank Ma</a> as Managing Director of Foviance Asia. Frank brings with him 13 years of consumer research experience in the Asia Pacific region as well as a track record in establishing and growing businesses. He is also a well known regional commentator on telecommunications and Internet trends and has appeared on CNN and CNBC.

Foviance will initially deliver its full range of user experience research services into the Chinese market and expects demand to be strong. “We have already received enquiries from organisations in the Asian region who have been working with one-man-bands and are looking for the professional support and scale that Foviance can offer,” reported Blunden. The company anticipates that there will also be demand for user centred design, data analytics and customer insight services and plans to roll these out later in 2010 and early 2011.

According to Ma “businesses in China are already implementing online strategies but they have yet to find an effective way to incorporate their online offering into their offline offerings to ultimately enhance their revenue &amp; profit potential. The multi-channel expertise is where Foviance Asia brings unique capability built on a platform of solid user experience research and it is our biggest strength.”

Foviance played a central role in educating the UK market when it set up shop in 2000 and expects to have a similar role in Asia. “We want to be active in the local Usability Professionals Association (UPA) as well as within the growing digital community. We have always shared our thought leadership and product innovations and we have benefited, along with the wider market, from the improvements in professional skills and capabilities that have resulted” said Blunden.

The Shanghai office opens today and Foviance’s website is now available in both English and Mandarin. The launch will be supported by Foviance with proactive Marketing in China along with a quarterly newsletter for clients and those interested in the Chinese cross-channel customer experience market.

About Foviance
Foviance is a leading customer experience consultancy that helps some of the world’s best known global brands to deliver better customer experiences that drive improvements in customer satisfaction for increased customer loyalty and better financial performance.

Founded in 2000 and with a heritage in usability research and data analytics, Foviance delivers research and analytics-based consultancy to its clients about the effectiveness of their individual channels, such as mobile, web and call centre and how they combine in a cross-channel environment. For many clients, insight is provided not only in their home market, but also internationally through Foviance extensive alliance network.

Foviance engages with its customers wherever they are in their product lifecycle, and provides insight so they understand how to improve, create and deliver excellent customer experiences.

Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays, BSkyB, and Sainsbury’s. In addition Foviance works with International brands such as AstraZeneca, Dell and Nokia. Foviance has offices in London and Shanghai. For further information please visit: <a href="http://www.foviance.com">www.foviance.com</a&gt;

Published on: 12:02PM on 25th March 2010