London, April 07, 2010 -- Marin Software, the leading provider of enterprise-class paid search management applications, has today become the first search marketing application provider to globally manage $1 billion in annual paid search spend – making it the not only the largest, but also the fastest growing provider in the industry.

Since its launch in Europe in April 2009, Marin’s European office has contributed significantly to the company’s impressive growth. Quickly establishing itself as one of the leading paid search technologies in the region, Marin Software currently manages over £75 million of search spend in Europe and this figure is expected to be above £110 million within two months. The company has entered into strategic partnerships with some of the UK’s biggest digital marketing agencies including TradeDoubler, Omnicom Media Group, Agenda 21, Neo@Ogilivy, Razorfish, Harvest Digital and TBG. The company now employs 15 people at its London office.

Marin Software gives large advertisers and agencies far greater control and transparency over their search spend by reducing the complexity involved in managing campaigns so their campaigns are more efficient and deliver higher return on investment.

Ed Stevenson, Managing Director, Europe said: “Marin Software’s growth has been nothing short of exceptional and shows we are providing something that search marketers have been crying out for – a simple way to manage large-scale paid search campaigns. The potential across Europe is huge, so we are looking forward to continuing this success story.”

“This milestone is a direct reflection of the success our advertiser and agency customers have achieved using sophisticated paid search marketing applications to grow their businesses,” said Chris Lien, chief executive officer of Marin Software. “By using Marin Search Marketer to extract more insight, efficiency, and performance from paid search marketing, they’ve been able to profitably grow their programs and client rosters faster than the competition. We are thrilled to be able to play such a crucial role in their success.”

What Search engines Are Saying About Marin

“Our partnership with Marin Software is growing at an amazing pace,” said Wendi Sturgis, vice president of Business Development and Partnerships at Yahoo! “By collaborating on new capabilities and innovations, we are driving both increased ROI in the paid search channel and a shift in advertising budgets to Yahoo! Search. This milestone reflects our shared commitment to delivering value to the advertiser and we are thrilled to see Marin be so successful.”

“Marin Software’s increased engagement with Microsoft’s adCenter and Atlas solutions positions the company to provide advertisers with a breadth of marketing options on the Microsoft Advertising platform to help increase and improve efficiencies, which benefits our mutual customers,” said Brian Utter, principal group program manager at Microsoft.

What Agencies Are Saying About Marin:

“TradeDoubler ran an enormously thorough selection process to find our technology vendor in Search marketing. Marin led the field from the start. In terms of understanding of our business model, ability to “connect” effectively with our complex multi-channel tracking solutions, market leading search technology specification and their obvious commitment to becoming our partner in this space,” said Simon Burgess, UK Managing Director, TradeDoubler.

Matt Nunney, Head of Search, Agenda 21, Winners of Best use of Search and the Grand Prix at NMA Effectiveness awards 2009, said: “Simply put, we need to provide a future proofed search offering for our clients. Marin will help us deliver this.”

“Marin has helped us improve our search management processes and overall efficiency. As a result, campaign performance has improved across all client accounts and we are able to focus on search strategy to help our clients grow their businesses,” said Martin Vinter, Head of Paid Search, Razorfish.

About Marin Software:

Marin Software is the largest and fastest growing provider of enterprise-class paid search marketing applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to addresses the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software’s customers include some of the world’s largest digital marketing agencies and advertisers. More than 180 companies use Marin Search Marketer today to manage more than $1 billion in paid search spend annually.

Published on: 11:57AM on 7th April 2010