Big Chilli, a K2 Media Company, has appointed SiteVisibility as its Digital and Search Marketing partner. SiteVisibility will implement an integrated search engine and social media marketing campaign to help increase awareness and sales of Big Chilli’s mobile entertainment products. Big Chilli is one of the UK’s leading providers of downloadable ringtones, mobile games, music videos and themed text alerts.

The campaign will focus on improving Big Chilli’s presence within the natural search engine results and will also involve raising the profile of Big Chilli within relevant social networks. Oliver Klander, Sales Director at SiteVisibility commented: “The mobile entertainment market is going to continue to grow over the coming years, so we’re really excited to be working alongside Big Chilli in helping them to capitalise on this growth. Using our integrated search methodology called “THEME” our team will be well positioned to identify exactly who Big Chilli’s target customers are and how to engage with them online.”

Tom Barker, Big Chilli’s Website Manager who was responsible for appointing SiteVisibility said: “I was determined I would appoint an SEO specialist that had a proven record of delivering strong results by adopting ethical search strategies that would give us maximum long term benefit. Throughout the tender process SiteVisibility demonstrated a real depth of knowledge and integrity and it was clear they’d invested heavily in building a strong team and developed their own unique, all encompassing approach to SEO through research and innovative software. I am delighted with my choice and am looking forward to the exciting journey that lies ahead.”

Published on: 4:24PM on 8th April 2010