London, 12 April 2010 – TradeDoubler has undergone the most significant restructure of its UK operations in its history to bring to the market a more cohesive, more efficient, solutions-orientated service in online performance marketing. This new proposition is unified by a new td Insight service which can analyse data from one or all channels for greater sales uplift and improved ROI from digital budgets.

The rebrand of the The Search Works to td Search and its integration under the TradeDoubler umbrella last October has been followed by the creation of a single senior management line up across all the TradeDoubler channels – search, affiliate and display marketing. Simon Burgess, UK Managing Director since October 1st 2009, will now be supported by Gavin Ailes (formerly Managing Director of The Search Works and td Search) in a newly created role as Commercial Director for TradeDoubler UK and Ireland. The rest of the UK management team is comprised of Lara Kelly, Client Services Director; Maria O’Flynn, Strategy and Insight Director and Neville James, UK Sales Director. The management team will work across all TradeDoubler channels.

The management structure has been mirrored in the UK organisation with the creation of a unified sales team selling digital solutions across search, affiliate and display; and a client services team that blends all of TradeDoubler’s clients and channels.

In addition, TradeDoubler’s soft launch of its td Insight service has already seen success with projects commissioned by existing clients including Hilton, ebookers and The Body Shop. The Insight Team has spent 2009 developing the tools and systems to work with any data from clients to deliver single or cross-channel insight to increase profitable sales.

Simon Burgess, UK Managing Director, says, “We have four tasks in 2010, 1) Prove tangibly we are leaders in the performance marketing space 2) Develop the td Insight proposition so that we can turn data into cash for our clients 3) Revamp our publisher facing relationships and 4) Prove to agencies that our new ad network product is worth their investment. This restructure is testament to the fact this is not just talk, but that we intend to deliver.”

“With our expertise in search and affiliate marketing and a new ad network proposition, all run by one management team, to one P&L, we are uniquely positioned to maximise the opportunity for our clients in the online performance marketing space”

“This is no Platform A smoke and mirrors act!”

About TradeDoubler:
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit for further information.

Published on: 11:12AM on 13th April 2010