Calendar Club, Europe’s largest calendar store, has selected Maginus, to supply a new eCommerce website, designed and hosted by Maginus, to improve Calendar Club’s customer service offering and expand its existing online channel. The site was launched at the end of July 2009 and following the completion of their first season on the new platform, the partnership has been a success on many levels.

Calendar Club retails calendars, diaries and annuals via the web and in over 280 seasonal high street stores. It currently generates 3% of business through the web, which they are looking to increase. The Maginus ecommerce solution provides the user with a friendly and easy to navigate trading platform. Improved SEO and the addition of Google Analytics code has increased traffic to the website and delivers improved management information. The site also has a call centre facility within its administration console which integrates with CalendarClub.co.uk’s warehouse management system, providing visibility across the order and dispatch process.

Sharon Colclough, Operations Director at Calendar Club, said, “The Maginus eCommerce solution provides us with much more control than our previous site, and we are now able to effectively manage the layout, content, merchandising and promotions in-house and with ease. The new website is very user friendly, and as a result of this we have seen a significant reduction in enquiries and technical issues coming into our call centre. Customers can now search for specific products and view them using the new zoomify feature, including close up views of front and back covers for each calendar, simplifying and enhancing the customer experience. We were pleased with our first season’s results on the Maginus platform, and are looking to increase our online market share substantially over the next few years through further developments in social media and with a continued partnership with Maginus.

Colclough continued, “We selected Maginus because of their previous eCommerce experience, their ability to meet our budget requirements, and the speed at which they could implement the solution. Another benefit Maginus provide is a user group, where all Maginus customers using the eCommerce solution meet to share experiences and discuss potential improvements, which Maginus then takes into consideration – we thought this was a great example of Maginus’ commitment to its customers.”

CalendarClub.co.uk run several established marketing programmes handled by Natalie Taylor of Bilby Marketing, including emails, affiliates and some paid search. Natalie has been very happy at the level of conversion on the new site during this first season stating ‘our natural search results have improved significantly with the new site, allowing us to greatly reduce our paid search costs, whilst email and affiliate conversion rates have also lifted. Maginus have provided us with a site that search engines seem to like, which was one of our key requirements.’

Mark Thornton, eCommerce Director at Maginus, said, “Calendar Club customers will have noticed the ease of use and navigation on the new website – which provides a variety of visuals for each individual product. For customers that prefer an in-store experience, they can locate the closest store to them. This will be particularly beneficial when Calendar Club’s temporary stores open up during the busier months leading up to Christmas – as it will help drive customers to the stores.”

Published on: 11:53AM on 13th April 2010