Zoikz, a franchise developed by Digital Outlook and RDF Rights, based upon an idea by Dino Burbidge and developed and Executive Produced by Angus Fletcher, launches on Miniclip www.miniclip.com/games/zoikz/ showcasing an innovative way of launching children’s franchises.

Best friends stumble upon a conspiracy to undermine the very power and communication systems upon which the world depends. Working, quite literally, from within the grid, the Zoikz have a simple plan – world domination. Merging real world personas with their own computer driven avatars, the friends must find out why, how, where… and do battle. The stakes are high, made even higher by the fact that the adult world does not believe them.

Targeted at 8 to 12 year old boys, the franchise will launch as a multilevel game with augmented reality trading on Miniclip, the world’s largest online games website and a strategic partner on Zoikz.

Egmont, one of the world’s leading children’s publishers, has come on board as the global publishing partner and will initially be supporting the launch of Zoikz in popular pre-teen boys’ magazine Toxic to coincide with the Miniclip launch.

“Launching a children’s character franchise as an online game with publishing, distribution and wider media exploitation partners on-board from the get-go isn’t just an innovative approach but also puts us in a strong position to make Zoikz a great success” said Jens Bachem, MD of Digital Outlook.

Nigel Pickard, Group Director, Family Entertainment and Drama at RDF said:
“We are delighted to be working on such an interesting project and are confident that this franchise will continue to evolve with the ultimate aim of creating a cross media brand of digital, gaming, publishing and television."

Debbie Cook, Director of Magazines, Egmont UK said:
“We are excited to be part of the development of Zoikz. It’s a great concept with incredible appeal to pre-teen boys and we look forward to developing the story as the franchise evolves.”

Alexander Williams, Head of Games at Miniclip said: “
This is a fantastic project to be involved with and our audience will love the challenge of the Zoikz game. Coupled with the offline components this is an exciting opportunity to build a great brand. Our aim is always to offer the best quality, free games available and this fits the bill perfectly.”


About Digital Outlook: www.digital-outlook.com

Digital Outlook is an ideas-led agency that helps brands connect with today's family - teens, kids and their parents. Clients include Disney, Xbox, Chorion, Children's BBC, LEGO, P&G and The Department for Transport. The agency is based in London and works with clients on a global basis.

For Digital Outlook please contact Karen Durham-Diggins at kddPR:
T: +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624
E: kdd@easynet.co.uk

About RDF Rights: www.rdfrights.com

RDFR is part of the RDF Media Group one of the UK’s largest independent television producers and distributors that creates, acquires and distributes compelling television content. RDF Media Group’s television production and distribution operations are based across the United Kingdom and the United States. Over the years RDFR has built a reputation for offering the very best and most bespoke service to both its producers and buyers.

RDFR’s unique catalogue currently encompasses more than 4500 hours of high quality programming in the popular factual, factual entertainment, entertainment, documentary, drama, and kids’ genres. It represents programming on behalf of broadcasters as diverse as truTV, Lifetime, Spike TV, Fox USA, Five, Channel 4, ITV and the BBC as well as over 80 independent producers.
RDF Rights attends all the major markets around the world including: MIPTV & MIPCOM, Asia TV Forum, DISCOP, RealScreen Summit, World Congress of History & Science Producers and WAEA.
RDFR is part of the RDF Media Group

For RDF Rights please conact: Diane Santall
T: +44 (0) 20 7013 4428

About Egmont: www.egmont.co.uk
Egmont is the UK’s top specialist children’s publisher selling more than 25 million books and 12 million magazines each year. The company is home to some of the world’s best loved authors, illustrators and characters such as Michael Morpurgo, Andy Stanton, Michelle Magorian, Julia Donaldson, Winnie-the-Pooh, Wallace & Gromit, Tintin, Mr Men, Thomas the Tank Engine, Barbie, Waybuloo and Ben 10.

Egmont is a leading publisher of magazines for children aged 3-12. The company has a growing own brand portfolio (leading girls’ pre-teen magazine Go Girl and boys’ lifestyle title Toxic plus two websites), as well as an extensive range of licensed magazines including Ben 10, Disney Princess, Barbie, Dora the Explorer, Thomas the Tank Engine and Fireman Sam.

Egmont UK is part of the Egmont Group which was founded in 1878. It is Scandinavia’s leading media group and Europe’s largest children’s publisher telling stories through books, magazines, film, TV, music, games and mobile in 30 countries worldwide.

For Egmont UK please contact Reeta Bhatiani
T: 020-7605-6617
E: rbhatiani@euk.egmont.com

About Miniclip ( www.miniclip.com ):
Miniclip.com is the world’s largest online games website with over 57 million unique users per month. It has grown rapidly through organic, word of mouth marketing, without any paid advertising. Robert Small and Tihan Presbie formed the company in 2001.
Miniclip.com has seen dramatic growth since inception and has been profitable for eight years. It now operates in 15 languages and has a truly global presence with offices in four countries. Miniclip.com focuses on providing high quality online entertainment experiences. The games are fun, intuitive to play, and quick to load. Already, this year, industry-leading commentator TechCrunch has ranked Miniclip.com as one of Europe’s top three tech company start-ups.
Miniclip.com won the prestigious Webby Peoples Voice Award, the “Oscars of the Internet” for the Internet’s best game site for a record three consecutive years.

Published on: 3:53PM on 15th April 2010