Debenhams has appointed e-commerce technology company Fredhopper to enrich the shopping experience of its online customers and drive sales.

The department store chain, which has over 150 shops in the UK and Ireland, awarded its business to Fredhopper following a competitive industry pitch. Fredhopper’s core products – intelligent on-site search, navigation and merchandising – are key components of the retailer’s recent successful website re-launch. will roll out new technologies this month to further improve its online store user experience. Fredhopper’s ‘search box predictive text’ and search engine optimisation (SEO) modules are due to be integrated into the site.

“We needed to work with a company whose technology could not only dramatically improve the usability of our website but could also be easily used by our marketing and merchandising teams,” said Brett Bennett, Senior Web Manager at Debenhams. “Fredhopper works with a number of top UK retailers and really gets the link between providing an easy customer journey and sales.”

Since the re-launch of its website Debenhams has seen a double-digit increase in conversions.

“Debenhams is investing in technology that will provide a better all round experience for its customers and keep them coming back to the site,” said Joris Beckers, CEO of Fredhopper. “Too many retailers spend time and money driving consumers to their online shops but forget about the basics. Allowing customers to successfully search for products, navigate intuitively around each department only viewing the categories they choose and relevant products - these are vital functions to help people put the products they want into their baskets quickly and complete their purchases.”

About Fredhopper
Fredhopper ( is the ultimate marketing machine for e-commerce. Fredhopper’s technologies make it easy for online marketers to systematically improve targeting the right content to the right person at the right time; increasing revenue, profitability and customer lifetime value. Fredhopper offers software products for Onsite Search, Onsite Targeting, Predictive Targeting and Targeted Advertising. Customers include over 100 of the world’s largest and most demanding international online retailers including Albert Heijn, Bijenkorf, B&Q, Clarks, Otto, Thomas Cook, Toys R Us and Waitrose. Analysts rate Fredhopper as No.1 in its sector. Fredhopper is headquartered in Amsterdam and has offices in London, Munich, Paris and Sofia.

For further information please contact:
Claire Armitt
01273 779449 / 07985 297842

Published on: 4:55PM on 20th April 2010