Intellitracker today announced that they will be providing the Intellitracker Enterprise web analytics and marketing optimisation platform to a number of new clients including Butlins, Evening Standard and Transport Direct.

Commenting on these recent successes, David Hudson, Commercial Director at Intellitracker said: “Our last 6 months have been very busy for all the right reasons. Last year’s significant investment in product development is now bearing fruit. In particular, a number of enhancements that provide our users with new ways to visualise site usage and marketing success are creating a real buzz. The simplicity with which Intellitracker Enterprise is able to auto-optimise an organisation’s digital marketing is also proving to be a real winner.”

Butlins, Part of the Bourne Leisure Group, will deploy the complete Intellitracker Enterprise suite to optimise their digital marketing activities. The Evening Standard and Transport Direct will initially use Intellitracker Enterprise to analyse site content consumption and optimise site user experience. In addition Transport Direct will now be able to provide auditable data on site traffic and conform to the government’s requirements of transparency and accountability.

The 3 new clients join a number of other new clients from the charity, retail and leisure sectors as Intellitracker experiences significant growth in the first part of 2010. David Hudson continued: “Most organisations that contact us are looking for their second or in some cases third or even fourth analytics solution. They’ve experienced the free of charge tools and now have a clear idea of what they want to achieve. This level of understanding makes it much easier for us to explain the benefits of Intellitracker Enterprise. Couple this with a greater degree of budget freedom and it’s not surprising that our business is accelerating.”

Further information for editors:
Intellitracker Ltd ( was founded in 1997 and is based in London, United Kingdom. The company develops and markets the Intellitracker Enterprise interactive business intelligence suite and provides professional services in support of this. Intellitracker Enterprise is recognised as one of the leaders in the field of online analytics and is used by organisations including AND, Loot, M&G, PinnacleSports, and TUI.

Contact: Lara Slyfield, Marketing Dept.
e: press @
t: +44 (0)845 680 1920

Published on: 12:44PM on 22nd April 2010