Leading UK charity, Marie Curie Cancer Care, is launching a new iPhone application to support their Blooming Great Tea Party campaign. The charity has teamed up with digital design agency Redweb, to design and build the application.

The Blooming Great Tea Party application, which is free to download from iTunes, decides who is making the next round of teas. It allows the user to enter names, photographs and drink choices of their friends, including milk and sugar options. By spinning the wheel, the application nominates the next person to make the teas – with everyone’s drink details in their hand.

Marie Curie Cancer Care is asking people to hold Blooming Great Tea Parties from 12 June to 12 July 2010 to help raise funds for the charity. The money raised from every tea party will allow more Marie Curie Nurses to provide free care to people with terminal cancer and other illnesses in the comfort of their own homes.

Fabian French, Director of Fundraising at Marie Curie Cancer Care, says: “Anyone can hold their own Blooming Great Tea Party, whether it’s at home, at work, at a local community club or wherever. It’s a great way to have fun together with friends and family - and this new application makes it even more fun as well as more accessible. We decided to team up with Redweb to add an interactive element to this year’s event and we love the user-friendly and fun design of the Blooming Great Tea Party application.”

David Burton, Head of Innovation at Redweb comments: “We are proud to be supporting this campaign, and the vital role that Marie Curie Cancer Care has across the country, by designing and launching the Blooming Great Tea Party application. As part of a multi media campaign, the iPhone app adds a fun interactive element to enhance engagement with their target audience.”

To download the Blooming Great Tea Party app visit iTunes or if you would like to hold your own Blooming Great Tea Party, please call 08700 340 040 or visit www.mariecurie.org.uk/teaparty.

Published on: 3:43PM on 12th May 2010