TWICKENHAM, UK & NEWTON, Mass. USA – May 17, 2010 – Enterprise marketing software provider Neolane today announced it has been positioned by Gartner, Inc. as a Niche player in the 2010 “Magic Quadrant for CRM Multichannel Campaign Management”1. According to Gartner, multichannel campaign management (MCCM) is defined as the “processes [that] enable companies to communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution.”

Neolane’s marketing automation platform is recognised by global organisations for powering personalised, relevant and measurable cross-channel marketing and lead management campaigns that create new revenue streams and improve customers’ overall brand experience. Marketers requiring greater performance and scalability from their technology investments depend on Neolane’s flexible deployment models, including its SaaS and Mid-sourcingTM options, to improve results and ensure more measurable returns on their marketing investment (ROMI) across inbound and outbound channels.

According to Gartner, this year “vendors are providing more-advanced multichannel campaign execution, and marketers continue to build on inbound and outbound strategies for targeted, improved response and conversion rates. During the past year, we saw a continuation of a hot lead management area, and much time and attention given to SaaS as the delivery option that was a “must see” in almost every RFP from clients.”

“Our B2C and B2B customers are acutely aware of the business need to shift from a mass-marketing approach, to one that is more personalised, targeted and relevant across channels,” said Stephane Dehoche, president, Neolane. “For us, helping marketers create this ‘single voice’ – a collaborative strategy that consistently presents a single face, a single brand to their customers – is where Neolane excels. Unlike other vendors that are struggling to scale-up to support cross-channel strategies for global organisations, this is a core strength for Neolane, and is regularly recognised by our customers and prospects as an important differentiator.”

Inclusion in this Magic Quadrant comes on the heels of Neolane being recognised by with a 2009 Product of the Year award in the Marketing Automation category. Neolane also continues strong sales momentum in 2010, building from successes in 2009 that drove a 30 percent year-over-year increase in global revenues and its fifth consecutive year of profitability.

1 – Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 13, 2010

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 200 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit

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Copyright © 2010 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Contacts:
Derek Harris
Harris Communications (for Neolane UK)
Ph: +44 (0) 1395 516613

Published on: 11:31AM on 17th May 2010