Steak has been appointed to provide digital marketing services to support Start, a new initiative by The Prince’s Charities, a group of not-for-profit organisations of which The Prince of Wales is President. The aim of Start is to promote and celebrate sustainable living and help people across the UK take positive and practical steps towards a more energy efficient, cleaner and healthier future.

Steak will provide paid search management and online media planning services to promote the Start website, on a pro bono basis from the beginning of May. The website,, which will re-launch later this year, will highlight the best examples of sustainable practice, explain the issues around sustainability simply and without jargon, and provide a platform for like-minded individuals and communicates to share their experience, goals and idea. The site will form part of a vibrant and diverse programme of activities planned for 2010 to engage people across the UK.

Commenting on the appointment, Ollie Bishop, Steak’s CEO said, “We’re very proud to be supporting such a forward thinking and inspiring initiative. Start has a realistic and constructive approach that we really admire and we’re looking forward to helping them achieve their goals.”

Will Watt, Content Director, Start, added, “Our website will be one of the main ways in which we reach and engage with people as part of this project. Steak’s help will be invaluable and we’re delighted to welcome them on board as a supporter.”

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For further information, please contact:
Jocelyn Bull, Marketing Director, Steak: - 020 7420 3500
Lorette Nettar, PR, Steak: – 07968 521 684

Editor’s Notes:

• Start was launched by the Prince of Wales on 4 February 2010, at the Museum of Science and Industry, Manchester.
• The aim of Start is to use the tools of the modern age – the internet and television – to demonstrate to people how it is possible to adopt more sustainable behaviour.

About Steak:

Steak is a full service international digital marketing agency based in London, New York and Melbourne. Our purpose is to drive digital response. We use a full range of digital strategies and tactics, including paid and natural search, online advertising, affiliate management and creative design to engage with consumers and deliver tangible results for our clients, including Virgin Holidays, British Gas, Debenhams and Swiftcover.

About Start:

Start is a new initiative to help people across the UK lead more sustainable lives and to show what a more energy efficient, cleaner and healthier future could look like.

Its aim is to celebrate the very best examples of sustainable living in the UK and help us all to take part in simple, positive steps; and is an initiative of The Prince's Charities Foundation.

Published on: 5:37PM on 18th May 2010