London, UK – May 17, 2010 – Responsys, a premium provider of on-demand email and cross-channel marketing solutions, today announced that Jason Phillips, Technical Director, will present alongside Sandy Martin, Senior Manager of Express Programs for Dollar Thrifty Automotive Group, at the upcoming Omniture Summit EMEA 2010.

The Responsys and Dollar Thrifty presentation will take place at 3.45 p.m. on Thursday 20th May 2010. The session will provide marketers with the opportunity to learn how the emergence of cross-channel lifecycle marketing can aid revenue growth, increase marketing efficiency and strengthen customer engagement. Responsys and Dollar Thrifty will demonstrate the importance of integrated analytics, recommendations, testing and targeting in today’s marketing campaigns, and how to integrate web, social, email and mobile to deliver effective cross-channel marketing programmes.

Sandy Martin, Senior Manager of Express Programs for Dollar Thrifty Automotive Group, said, “Responsys allows us to reach our opt-in subscribers with the very best offers based on their specific channel preferences. By adopting a cross-channel lifecycle marketing strategy, we are better able to analyse, segment and personalise our messages to ensure we are delivering the best customer value in the car rental market.”

Simon Robinson, Marketing & Alliances Director, EMEA for Responsys, said, “We are looking forward to presenting our work with Dollar Thrifty at the event because it is a powerful demonstration of the benefits of integrating web, social, email and mobile campaigns as part of a cross-channel lifecycle marketing strategy.”

Omniture Summit EMEA 2010 is taking place between 20-21 May at The Hilton London Metropole Hotel. Responsys is a Gold sponsor of the event and its booth can be found in the Partner Showcase area. The event offers marketers the opportunity to discuss the latest trends and issues in the industry with some of the world’s leading companies including Adobe, FaceBook, FatWire, Omniture, and Responsys. In addition, the event provides an opportunity to listen to keynote presenter Martin Lindstrom, Best-selling author of ‘Buyology—Truth and Lies About Why We Buy’, and one of TIME Magazine's "World's 100 Most Influential People".

To listen to Responsys and Dollar Thrifty at Omniture Summit EMEA 2010, please register your attendance at http://www.omniture.com/en/summit10/emea/register

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Cross-Channel Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

Media Contacts
Kimberly Canedo
Responsys
001 (650) 745-1720

Published on: 8:39PM on 18th May 2010