21 May 2010
DBD Media, the search engine marketing specialist, has been appointed by Lyle and Scott to execute a pay-per-click (PPC) advertising campaign for the highly stylish 135 year old UK golf clothing and knitwear brand.

The appointment will see DBD Media create, execute and manage the campaign throughout the UK with plans to expand it to Northern Europe and the US later this year and will focus on driving qualified traffic to Lyle and Scott’s website which features five collections: Vintage, Heritage, Club, Golf and Archive.

The PPC campaign underlines Lyle and Scott’s commitment to e-tail as the high street has suffered more than most from the economic downturn. Moreover, Lyle and Scott’s wider e-tail strategy reflects the opportunities that are now available through multiple digital channels including a dedicated presence in facebook and the recent launch of its mobile internet site.

Will Dymott, head of eCommerce for Lyle & Scott said: “The team at DBD Media has demonstrated a real understanding of our market, and have in-depth experience of the search engine marketing sector. I’m confident they’ll help us achieve profitable growth for our online store"

Nigel Muir, managing director, DBD Media said: "We are delighted to be working with Will and the team at Lyle and Scott. It is a brand with real heritage, and with a growing online presence.”

“Our PPC team has many years experience of delivering high performing campaigns in the online retail sector, and will be targeted on increasing the share of online sales for them to deliver a strong return on their marketing investment."

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For further information, please contact:
Tim Banks
01273 666200

About DBD Media
DBD Media is an independent search engine marketing (SEM) specialist that delivers best practice paid and organic search (PPC and SEO). Founded in 2000, DBD Media’s success in driving customer acquisition and return on marketing investment for clients has secured its position as one of the UK's leading search engine marketing agencies.

DBD Media is a member of the IPA, and sits on its Search Marketing Advisory Committee.

DBD Media’s team of experts take a strategic and transparent approach to search, collaborating with clients to ensure business, marketing and revenue objectives are at the core of search campaigns. The company’s diverse client portfolio ranges from global brands to Internet start-ups, across the retail, travel, finance, recruitment, publishing and charity sectors.

About Lyle and Scott
In 1874, William Lyle and Walter Scott started a knitwear company instantly creating a reputation for well respected, high quality knitwear manufactured in Hawick, Scotland, in the past 10 years the brand has successfully been rejuvenated for the 21st Century.

Carefully echoing the past, while successfully incorporating modern principles, there are now 5 collections (Vintage Mens, Vintage Ladies, Archive, Heritage & Club) all featuring the iconic Eagle. Lyle & Scott’s rich heritage and long-term experience come together with a contemporary aesthetic to offer originality, authenticity and a refusal to compromise. The Vintage Men’s range recently won the Drapers Young Fashion Brand of the Year 2009, cementing the design and quality of the brand in today’s fashion industry.

Published on: 12:40PM on 21st May 2010