Steak has been appointed by DSG international plc (‘DSGi’), one of Europe’s leading specialist electrical retailing groups and UK market leaders, to work on behalf of its UK brands Currys, Dixons.co.uk and PC World. The account, won in a four-way agency pitch, will see Steak provide search engine optimisation services to DSGi, creating defined natural search strategies for each of the three brands to achieve online revenue targets and effective integration with other digital and offline marketing activities.

Gareth Owen, Head of Natural Search at Steak said, “This is an exciting opportunity to enhance the digital face of three major retail names and reinforce the strength of their offline brands in the digital space.”

David Walmsley, eCommerce Director at DSGi added, “As part of our strategy to win on the internet and take DSGi’s multichannel business to the next level, it is vital for us to build a stronger search presence. We were impressed with Steak’s energy, insight, expertise, and proven track record in delivering results for major retailers. I’m pleased to be working with Steak on this next phase of business growth, and am confident they will help drive our online brands forward.”

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For further information, please contact:
Jocelyn Bull, Marketing Director, Steak: contact.pr@steakdigital.co.uk - 020 7420 3500

Lorette Nettar, PR, Steak : contact.pr@steakdigital.co.uk – 07968 521 684

Published on: 5:16PM on 25th May 2010