-Event to Draw B2C and B2B Marketers Who Will Benefit From Technology, Strategy and Case Study Sessions to Drive Innovative Cross-Channel Campaigns and Lead Management Initiatives-

TWICKENHAM, UK and NEWTON, Mass. USA – May 27, 2010 – Enterprise marketing software provider Neolane today announced details of its annual global customer conference, Neolane Evolution 2010. The event will focus on important marketing transformation themes including keynote presentations by Edmund Thompson, vice president and distinguished analyst, Gartner, Inc. and Stephane Dehoche, president, Neolane. Additional speakers include PSA Peugeot-Citroën, SAS Scandinavian Airlines, Sony Music, La Redoute and Stadium. The event will be held in Paris, France on June 17-18, 2010.

This comprehensive global customer conference was created for relationship marketers, marketing operations managers, CMOs and other Neolane users who are tasked with improving productivity, campaign effectiveness and return on marketing investment. In addition to keynote presentations focusing on effective global brand marketing and boosting the customer experience, attendees can participate in a number of technology, product, innovation and marketing-themed sessions such as:

• Achieving Inbound-Outbound Fusion
• Getting to 360-Degree B2B Marketing through Lead Management
• Harnessing Social Media and Avatars as Personalised Outbound Channels
• Cross-Channel Best Practices
• Email Deliverability Best Practices
• Measuring Cross-Channel Campaign Effectiveness and Return on Marketing Investment

“With Neolane’s established brand in Europe and robust North American growth, this worldwide conference is a special opportunity to bring our customers together in a dynamic setting where they can network and participate in thought-provoking educational sessions with some of the world’s best marketing practitioners,” said Stephane Dehoche, president, Neolane. “Our goal is to provide attendees with the deep product knowledge, tested insight and best practices necessary to initiate and sustain innovative marketing practices that deliver results.”

Neolane continues to align with the world’s most recognised brands, helping them to translate marketing automation technology investments into quantifiable benefits such as improved customer satisfaction and new revenue opportunities across channels. Neolane is an established, growing company that posted a 30 percent year-over-year increase in global revenues in 2009, marking the company’s fifth consecutive year of profitability. The company’s customer base across North America and Europe includes more than 5,000 users in both the B2B and B2C sectors.

Sponsors of Neolane Evolution include technology partners H-Care; IBM; Omniture, a business unit of Adobe Systems Incorporated; Xerox; and Neolane’s French User Group “Club Utilisateurs Neolane.” Neolane will be live blogging from the event, look for updates at The Cross-Channel Conversation and follow the event on Twitter via #NeoParis. For more information on the event and customer registration details, visit http://www.neolane-evolution.com.

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programmes across traditional and emerging channels including direct mail, email and mobile. With Neolane, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 200 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com

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Copyright © 2010 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Media Contact:
Liz Campbell
fama PR (for Neolane US)
Ph: 617-758-4149
Email: neolane@famapr.com

Derek Harris
Harris Communications (for Neolane UK)
Ph: +44 (0) 1395 516613
Email: derek@harriscomms.com

Published on: 10:37AM on 27th May 2010