Carla Cotterell has been appointed CEO of 1upDigital the specialist search agency.

Cotterell brings with her 14 years experience in online sales and marketing, winning accounts and managing international teams across display, search, affiliate, email and ecommerce projects.

Carla will be working closely with Co-Founder and CTO Ian Howie.

“As a stakeholder and CEO, my role is to build a profitable, scalable business with happy clients and a supportive network of partners. We are a specialist agency who have high standards and pride ourselves on our ability to meet our clients' expectations and stay abreast of technological changes.” Said Cotterell.

Prior to joining 1upDigital, Carla spent six years with Advertising.com managing the UK sales operation and later, under AOL Time Warner, creating a new Pan-European sales division. Her first venture in the online world was back in 1996 with Jeremy White, Chairman of 1upDigital, at Nettec PLC, one of the UK’s first ecommerce companies.

Carla's ability to build and expand solid businesses, focused approach and her in-depth knowledge of the digital market made her the perfect choice for this role." Said Jeremy N. White, Chairman of 1upDigital.

For further press information please contact:
Karen Durham-Diggins kddPR
E: kdd@easynet.co.uk
T: + 44 (0) 20 8989 2541
M: +44 (0) 7808 584 624

Editors Notes:

1upDigital is a specialist search agency that enables brands to power their online business through search.

Their services provide in-depth knowledge in PPC, analytics implementation, video analytics, creative campaign testing, Google Adwords, Web Optimisation, ongoing conversion optimisation and comprehensive search training.

Published on: 2:00PM on 3rd June 2010