If “fragrance is liquid emotion” then SiteVisibility are inhaling the aroma of jubilation after Penhaligon’s appointed them as their Search Marketing Agency. SiteVisibility will be expanding the British perfumery’s online presence using a combination of natural, paid and social search optimisation.

Penhaligon’s is a long-established, quintessentially British brand with a strong creative identity. Its 140-year history began with founder William Penhaligon; a witty and creative man who opened the first Penhaligon’s barbershop and boutique on Jermyn Street, Mayfair in 1870. His first scent, Hammam Bouquet, was created in 1872 and was inspired by the exotic scents wafting from the neighbouring Piccadilly Turkish Baths. Since then, Penhaligon’s has been devoted to developing the traditions of creative perfumery and continue to be inspired by William’s eccentric and entrepreneurial spirit.

After awarding the contract to the Brighton-based Search Marketing Agency, Emily Maben, Head of Marketing at Penhaligon’s, said “As well as having all the relevant technical know-how, I was impressed by SiteVisibility's THEME™ methodology. Our customers fall into very distinct and very different groups, so being able to target each group with relevant content is very appealing and essential for our online growth”.

After coming away with the contract from a multi-agency pitch, Oliver Klander, Sales Director at SiteVisibility, commented: “Penhaligon’s is a prestigious luxury brand that we are really excited to be working with. We look forward to helping them to capitalise on their select audience online.”


Published on: 4:08PM on 11th June 2010