Storm for Affiliates is the technology within the StormIQ online marketing platform that was short-listed for the A4U Awards in the Best 3rd Party Affiliate Application category.

London 08.06.2010: DC Storm is the winner of the A4U Awards category “Best 3rd Party Affiliate Application”. This newly appointed category was deliberately created due to the impact that 3rd party technology is playing within the affiliate industry. There was stiff competition within this category including previous A4U awards winners but the judging panel decided that Storm for Affiliates offered a solution to an aging and unsolved problem within the sector.

Seth Richardson, CEO of DC Storm said: “We are delighted to win this award as it confirms to the wider affiliates industry that the technology we provide contributes real benefit to the success of businesses”

Storm for Affiliates features and benefits include:
-Accurately track sales back to their originating keyword and search terms
-Link commission generated as an affiliate with the money spent on PPC clicks

Storm for Affiliates is a hosted technology platform from DC Storm that allows affiliates to analyse their paid search marketing activity accurately and in depth. The platform offers savvy affiliates the ability to optimise campaigns dynamically and on a micro level of granularity.

Data is extracted and syncronised from both search engines and affiliate networks then imported into a centralised interface. Sales from networks can be linked back to an individual click and the corresponding keyword and paid search campaign. Through a combination of automated and smart optimsation, campaigns can be optimised to remove loss-making elements and boost profitable ones on a mass scale.

The software, which also enables affiliates to analyse quality score trending, bid-gap analysis, profit and EPC, has been designed to be extremely flexible, enabling affiliates to increase profits whilst reducing manpower expense significantly.
The software has ultimately allowed search consultants to focus more time on new campaigns and on delivering better returns for their merchants. Importantly search consultants have the ability to track each user and not just the last click. This allows for in-depth user lifecycle and click-path analysis which gives the affiliate an invaluable insight into all contributions to their online conversions.

Storm for Affiliates is available to new and existing clients; please contact DC Storm for more information and a demo.

For further information, interviews or photography please contact:
Seth Richardson
+44 (0) 1273 201 301

About DC Storm
DC Storm is a leading Digital Marketing Technology Company. Its flagship StormIQ suite integrates tracking and reporting information across all media channels, and includes an advanced PPC campaign optimisation tool. Customers can easily compare traffic generated from PPC, Natural Search, Email Campaigns, Banners, Referrers or Affiliates, to better target their marketing spend.

For more information, please visit

Published on: 11:31AM on 15th June 2010