Brightcove the leading online video platform and Adjust Your Set, pioneers in brand video have partnered to produce a groundbreaking new whitepaper that explores how e-commerce organizations and retailers can leverage online video to drive brand awareness, customer loyalty, and sales conversions.

The whitepaper, titled “V-commerce: The Rise of Online Video,” features an introduction written by Linus Gregoriadis, director of research at eConsultancy, the leading source of independent advice and insight on digital marketing and e-commerce.

The paper examines a range of strategies to maximise engagement online through video and features an in-depth case study of M&S TV from Marks & Spencer, the benchmark in online video channels.

To download the paper please click on the link below.

Published on: 3:54PM on 16th June 2010