Driving growth in today's economy has organizations worldwide looking to leverage the Web to differentiate their brand, attract new prospects, deepen customer relationships and drive new sources of revenue. Today's online marketer is responsible for more than corporate and brand marketing - they are central to driving new demand and building market share.

But how does an online marketer drive online demand? With the explosion of social media, the proliferation and adoption of mobile and tablet devices, and new marketing platforms for launching, analyzing, and optimizing new multi-channel campaigns, what are the most effective strategies for today's marketer to create new online customer experiences that attract, convert, and sell?

Day Software, leading provider of Web 2.0 content management software, and Econsultancy are hosting an exclusive panel discussion on driving revenue and higher conversion rates in the New Web on Tuesday, June 29th, at London's Shoreditch House. Panelists include global Internet communications powerhouse Skype, industry analyst Gartner Research, and leading customer experience and interactive agency SapientNitro.

Hosted by Day Software CMO Kevin Cochrane and moderated by Econsultancy CEO Ashley Friedlein, the discussion will provide an opportunity to engage with industry experts on their experiences in the brave new world of online marketing. The panel will outline how online marketers today need to engage new prospects and create more effective campaigns leveraging social media, mobile devices, and new Web 2.0 content management platforms. Registration is complimentary, sign up to join on http://www.day.com/optimise.

Published on: 4:40PM on 17th June 2010