London, 1 July 2010 - ITV today announced that it has selected Nedstat as web analytics partner for The online business optimisation applications Sitestat and Stream Sense™ will be implemented across all online properties, including Live Television (Simulcast) and iPhone apps. Nedstat will provide real-time insight into visitor behaviour to help optimise content and advertising.

Over the past three years, has experienced significant growth in the use of its online properties. In particular, the increase in video views has accelerated with the success of big ITV1 entertainment events such as Britain's Got Talent, I'm A Celebrity...Get Me Out of Here and The X Factor and premium sport including FA Cup and UEFA Champions League. has evolved to meet its users and advertisers needs since launch and has undergone a number of refreshes in both design and functionality including the launch of ITV Player and the drive to a more video focused site. With this evolution, the requirements for data collection and web and video reporting have changed increasing the need to deploy a new analytics solution.

After a rigorous evaluation process that included many major web analytics vendors, ITV has selected Nedstat; the key reasons being the enormous flexibility of its solution and the advanced video reporting capabilities.

"With our strong focus on video we were looking for a partner who could help us understand in detail how visitors interact with our content and behave during online advertisements. We found all our requirements in Nedstat's video analytics product Stream Sense™. With our new partnership, we expect to optimise our content further and improve the experience of our viewers and the commercial opportunities of our advertisers", says Shorful Islam, Head of Business Information

"We are delighted has chosen Nedstat and look forward to helping understand and improve visitor engagement with content and advertising. The landscape has changed significantly over the past 18 months with visitor interaction and new concepts such as dual screen engagement. Our remit is to enable ITV to measure any methodology and channel visitors choose to consume content today, and in the future", says Ade Adeosun, Commercial Director UK, Nedstat.

To facilitate a 360 view of users Nedstat will fuse the Sitestat analytics data with's data warehouse.

About ITV

ITV's online operations include and video on demand services on cable television. delivers ITV programming and clips to users via ITV Player, funded by online advertising and sponsorship.

In 2009, unique users averaged 8.7 million per month, increasing by 33% on 2008. Online video viewing of ITV programming has also continued to grow rapidly. Including catch-up and short form clips, video views across the year on totaled 215 million, up 150% from 2008.

About Nedstat

Nedstat is a leading provider of web analytics and innovative solutions for online business optimisation.

The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results.

Key accreditations by Europe's leading independent web standards organisations such as ABC electronic, OJD, KIA and Audiweb ensure that metrics are in full compliance with leading industry standards.

Nedstat has full service offices in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

The customer list includes many renowned and internationally operating companies such as Electrabel, Europcar, London Stock Exchange, Panasonic, Renault, Repsol and Wolters Kluwer and many public and commercial television organisations such as Eurosport, FiveTV, France Televisions, ITV, NOS, NRK, RTL, SVT and VRT.

For more information about this press release, please contact: Nedstat Ltd., Ade Adeosun, phone + 44 (0)20 7089 2800, e-mail For more information about ITV, please contact: ITV, Caroline Cook, Corporate Communications Manager, phone + 44 (0)20 7157 3709, e-mail For more information about Nedstat, go to

Published on: 11:52AM on 1st July 2010