Marin Software, provider of the leading enterprise-class paid search management application, has today announced that it has been approved by Google to participate in the Preferred AdWords API Pricing programme. Participation in the programme allows Marin Software customers to use Marin Search Marketer free of AdWords API charges, lowering the total cost of ownership for paid search management.

Key Facts:

* Historically, third party applications for managing paid search marketing have incurred API charges resulting from usage of the Google AdWords API. These costs have typically been passed on directly to customers.

* Marin Software, the largest third party aggregator of paid search spend on Google, has been accepted into the Preferred AdWords API Pricing program after a rigorous review process. Marin Search Marketer, the company’s flagship product, met or exceeded Google’s stringent criteria for participation in the program as a result of the comprehensive nature of its AdWords integration as well as the built-in efficiencies that Marin provides for minimising API calls.

* Marin Software clients can now use Marin Search Marketer free of AdWords API charges, lowering the total cost of ownership for paid search management. This shift in the marketplace will result in advertisers and agencies realising increased ROI from paid search marketing applications, driving accelerated adoption and growth for vendors.

Quote:

“Delivering integration with Google that is not only comprehensive, but also cost-effective, is critical to meeting the needs of the world’s most demanding search marketers.” said Chris Lien, chief executive officer, Marin Software. “Enabling our clients to access the Google API free of charge will not only increase their ROI from paid search, but also their use of the channel. We are pleased to have met Google’s requirements for Preferred Pricing, and look forward to passing these savings on directly to our customers.”

“As a leading interactive agency, we chose to work with Marin because of its leadership in search and its transparent business model,” said Travis Unwin, director of media strategies at Sitewire. “Marin’s ability to obtain preferred API pricing speaks not only to the robust nature of their technology, but also to how they operate their business, passing these cost savings on to us and our clients directly.”

Published on: 11:57AM on 2nd July 2010