When Freestyle Interactive received a call from Channel 4 & its 4TalentTeam asking to help create a day of Inspirational ‘digital’ workshops for 20 media & advertising students drawn from Universities from all around the Midlands region – the web development agency jumped at the chance to take part.

Run in association with Screen WM the Inspiration workshops are part of a series of joint regional initiatives designed to foster talented youngsters (18 – 24 years) as they look to kick start their careers in media.

Kate Edwards, 4Talent and Learning Coordinator Channel 4 Television Corporation at Channel 4 Talent explained: “4 Talent is all about supporting people build great futures in the media industry. We want to encourage people from different backgrounds and walks of life and different stages of their careers to think about careers in the media.”

“The diversity of media today means we’re not just talking about the high profile on-screen programmes,” continued Kate.
“There’s all the vital behind the scenes areas too such as production, creative and commercial for example, not to mention digital & social media marketing, advertising, press, commissioning, HR, finance & more.”

“The Inspiration initiatives are a flagship programme in our calendar so the companies we select to help us create & deliver workshops for students is really key, which is why we picked Freestyle Interactive to partner us in the first Midlands event. “

The Freestyle session was run by the company’s strategy director Andy Wood, search, social & content specialist Tracy Falke and Delia Goldsby, an online PR specialist. The workshop focused on life & career in the Midlands largest digital agency & some of the hot topics & trends in digital marketing
communications around search, social media & online PR.
Andy Wood said: “We had a great time with all the students and the teams from Channel 4 Talent & Screen WM. The feedback has been really positive & the students were a well informed bunch with a really enthusiastic approach. As a result two are joining us for an afternoon of further insight that will hopefully support their knowledge and career ambitions in the media & agency world.”
Student Natasha Roberts said: “I enjoyed the talk a lot and found it a real insight, which surprised me due to my background being music based and therefore less directly involved with digital marketing. However, I left feeling very intrigued to find out even more about the sector and company. The thing that I think inspired me the most was to be able to listen to you all discuss enthusiastically about your work!”

www.freestyleinteractive.co.uk

Contact: Delia Goldsby
delia.goldsby@freestyleinteractive.co.uk;
M:07896 250497

More about Freestyle Interactive
Freestyle Interactive is ranked in the NMA Top 100 digital agencies and is one of the largest independently-owned digital agencies outside London, and the biggest in the Midlands. Established 14 years ago, Freestyle is a full service interactive agency, with over 50 employees. The firm provides digital communications consultancy & campaigns across all digital channels, as well as website design, build and solution. Clients come from a range of sectors including financial services, consumer goods, transport, leisure, manufacturing and automotive. They include Indesit, Lloyds TSB Commercial Finance, Alstom, Thales, Volvo, Virgin Active, Arriva Buses, TNT & Massey Ferguson.

More about Screen WM
Screen WM is the lead agency for film, television & digital media in the West Midlands, a region that is driving innovation & excellence in content creation and cross media collaboration. It supports, promotes and develops a sustainable and thriving screen media sector in the West Midlands:
• promote the West Midlands region by raising the profile of its diverse locations
• promote the West Midlands by highlighting the abundance of talent within the region’s screen media sector
• support businesses through skills development and financial assistance
• develop talent, from new entrants to professional freelancers and employees, within the West Midlands through skills development
• support the region’s moving image heritage and develop access to it
• develop and inspire audiences across a broad range of screen media
• promote and develop the cultural diversity of the region through the moving image
Screen WM is supported by the National Lottery through the UK Film Council, the European Regional Development Fund and Advantage West Midlands.
www.screenwm.co.uk

Published on: 11:40AM on 5th July 2010