London based search engine marketing agency, 4Ps Marketing, have recently won the contract to provide online support to a great charitable cause, The Children’s Society. The 4Ps Marketing team will be supplying their sustainable SEO service and pay per click advertising management to their new client.

The Children's Society is a leading children's charity committed to safeguarding children in the UK. Since it was established The Children's Society has been at the forefront of care. The Children’s Society wants to create a society where children can be children, childhood is respected and every child is valued for who they are. The charity is committed to working with the most disadvantaged and those at risk. It also challenges negative public attitudes towards children and young people are positive about what they can achieve. The work of The Children's Society is continually developing; and online marketing is a going to be a big part of this.

4Ps Marketing will be able to enhance the online presence of The Children’s Society by optimising their website through the multiple search engines, as well as the different social media platforms. This will create a great interactive space to connect with their supporters and promote charity fundraising online.

Other charities that 4Ps Marketing have worked with are World Cancer Research Fund (WCRF) International, The Parent Connection, The Couple Connection and Practical Action. All of which have established a great working relationship with 4Ps Marketing and are each successfully developing their online activity through the proven sustainable approach that the 4Ps team maintains.

Matthew Phelan, Director of 4Ps Marketing commented, ‘We find it really great that not for profit companies are putting their trust in us to produce results for them online. Their work covers a variety of different areas which makes the work for us all the more interesting. We really want companies to understand why optimising their websites in search engines is such an important aspect of their marketing strategy. The Children’s Society is an exciting project for us, and we’re looking forward to undertaking it.’

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For further media information please contact:
Rachel Kneen, Marketing Executive, 4Ps Marketing Ltd
020 7607 5650 or rachel.kneen@4psmarketing.com

For more detailed information about The Children’s Society, please contact David Hudi-Dinnage in The Children's Society’s media team: Office: 020 7841 4526, Mobile: 07810 796 508.

Notes to Editors

About 4Ps Marketing

4Ps Marketing is an independently owned search engine marketing agency. As specialists in SEO and PPC marketing they are well known as a leading SEO / PPC agency within the SEM industry.

4Ps Marketing is a London based agency with current SEM clients locally as well as internationally; including all of Europe, Australia and North America.

More information about the company can be found at www.4psmarketing.com or if you would like to discuss SEM please call 0207 607 5650.

Published on: 4:24PM on 6th July 2010