Former Deputy MD of Good Technology moves to independent digital agency

London 8 July, 2010… Adrian Nicholls is joining the board of independent digital agency, Blue Barracuda as Managing Director. Reporting to CEO Martin Talks, the former Deputy Managing Director of Good Technology will manage the day-to-day operations of the agency including directing the creative, production and media departments to ensure they work together most effectively, innovation, finance and profit, and staff management and growth including further recruitment for the agency. Founded in 2002, Blue Barracuda offers full service digital strategies for clients such as Pizza Hut, Getty Images, Zoopla! Danone and the UK Film Council.

Nicholls leaves a board level role working closely with the UK Managing Director and European Managing Director at Good Technology on shaping the business and overseeing the production, new business and creative services department, integrated with the digital arm of Y&R brands.

Nicholls brings seventeen years of marketing experience working for independent agencies and properties in the WPP and Havas portfolio across all channels from outdoor and broadcast to digital. He spent three years as New Business Director / Group Account Director of glue London – awarded ‘Agency of the Year’ by Campaign magazine - two years at EHS BRANN, two years at Grey Interactive and three years at Euro RSCG KLP as well as stints at The Grand Union and Rapier.

At Good Technology Nicholls directed the accounts for ColgatePalmolive (Europe and South Pacific) and HSBC Global and his client experience spans Audi, Aviva, Sky, the COI, The Economist, Camper, The AA, Butlins, Microsoft and FilmFour. The recipient of several DMA Awards, he began his career working in-house at Barclays Bank, has a degree in Communications and is a member of the IPA Digital Creative Committee and Ethnic Diversity Committee.

Blue Barracuda - founded in 2002 by Martin Talks, Marcus Exall, Client Services Director, and, Nick Berry, Planning Director - delivers full service digital strategy ranging from designing, building and marketing Pizza Hut UK’s online ordering site – YUM!’s most successful worldwide, to advising the UK Film Council on a strategy to change consumer behaviour towards piracy and illegal film downloads and managing the online display advertising for BAA and search engine marketing for Zoopla!

Martin Talks, CEO of Blue Barracuda, explains, “We have grown the agency significantly over the past couple of years winning exciting new business, increasing the business we do for existing clients and staffing up. Adrian brings excellent experience across all sectors as well as solid management skills, especially when it comes to taking care of, motivating and developing staff. He will run the operations at Blue Barracuda, enabling me to focus on working with key clients, as well as the vision and strategy for the agency.”

Adrian Nicholls, Managing Director of Blue Barracuda adds, “I have known the directors of Blue Barracuda for many years and admire their entrepreneurial spirit. I’ve watched them grow their business significantly delivering first class work for clients resulting in a high retention rate and happy team. The agency is at an exciting stage of potential and I leapt at the chance to take it to the next level.”

The appointment follows the agency’s move to new office premises and a significant increase in staff with recent hires from Digitas and TwentySix Digital. Blue Barracuda is also launching new branding, logo and corporate philosophy, ‘Living Digital’. Talks explains, “Our clients have been asking us to develop digital strategies for their businesses, but really everything involves ‘digital’ now and we think businesses need a business strategy for the digital world. In the past we described what we offered as ‘digital bite’, which was about executing digital activity in the most effective way possible. We have developed our services now to work in partnership with brands to help them make the most of the digital opportunity on an ongoing basis. This is a constant process that evolves and grows – it is Living Digital .”

Nicholls career highlights include, launching T-Mobile's most highly played viral game, 'Streaker' which had six million plays, the global relaunch of the Guinness Book of Records online, the AA’s personalised ‘ave a word’ initiative and the AA's most successful integrated DR and DRTV campaign, 'Jeans'. He joins Blue Barracuda with immediate effect.

About Blue Barracuda
Independent digital agency Blue Barracuda helps brands make the most of the digital opportunity by Living Digital: embracing change in a world of perpetual beta giving brands the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online marketing, email, social media and site design and build.

For further information please contact,
Joanna Burton
PR Director
Blue Barracuda
+44 (0) 20 7400 0950

Published on: 2:03PM on 9th July 2010