Responsys Expands Foothold in Pacific Region Through Latest Global Acquisition

San Bruno, Calif. – July 1, 2010 – Responsys, Inc., a global provider of on-demand email and cross-channel marketing solutions, today announced the company has acquired a major ownership stake in Eservices Group Pty Ltd, one of the largest and most experienced email and cross-channel marketing services providers in Australia, with clients including News Digital Media, Vodafone Hutchison, AFL Bigpond, Transurban and FlyBuys. The new company, EservicesResponsys, will provide Responsys with a solid leadership position in Australia and provide Eservices’ customers with its top-ranked on-demand application suite for planning, optimizing and executing marketing campaigns and multi-stage programs across email, mobile, social and web channels.

“Australia is a large and rapidly growing market for email and cross-channel marketing and a strategic growth opportunity for Responsys,” said Dan Springer, Chief Executive Officer of Responsys. “As we were looking to expand in the overall Asia-Pacific market, it was clear that Eservices is the undisputed leader. Eservices has an experienced team of marketers and an impressive client list – couple that with our number-one ranked email and cross-channel marketing platform, and it creates a marketing powerhouse for our joint clients in Australia and the Pacific Region.”

“Responsys is the only company that offers a truly world-class platform, global team, and a strong vision for the future of cross-channel lifecycle marketing that truly resonated with what we believe the Australian market needs,” said Paul Cross, Chief Executive Officer of Eservices. “We look forward to working with Responsys to help even more Australian companies take advantage of their increasingly interactive customer relationships.”

Eservices’ current products and services will be fully supported with existing customers having the opportunity to migrate to Responsys Interact®, the number-one ranked email and cross-channel marketing platform. In addition to gaining access to Responsys’ award-winning platform, Eservices’ customers throughout Australia will also benefit from Responsys’ extensive, global support infrastructure.

About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit

About Eservices
Eservices is Australia's leading provider of email and cross-channel marketing solutions that enable businesses to acquire, engage and retain customers via email, mobile, social and web channels. Its award-winning technology and 70 specialist staff across Australia deliver programs that drive high ROI and low cost of operations and ownership.

Founded in 1999, located in Sydney and Melbourne, Eservices’ clients include VHA, News Digital Media, AFL Bigpond, Dulux, BMW, NAB, Flybuys and Hotelclub.

Media Contacts
Kimberly Canedo
001 (650) 745-1720

Published on: 3:28PM on 14th July 2010